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Creating a Digital Marketing Plan - 1 day workshop


Creating a Digital Marketing Plan - 1 day workshop

They say that it all starts with a plan, but according to digital strategist, Dave Chaffey at Smart Insights, around half of businesses are ‘doing digital marketing’ without having a properly defined digital marketing strategy in place.

This means that many are spending time and money on marketing activity that may not be supporting their business and marketing needs in the most effective (or cost-effective) way.

Our one-day Digital Marketing Planning masterclass will help you develop a digital marketing plan that will deliver against clearly defined marketing objectives in a structured and measureable way.


Anyone with responsibility for marketing any sort of business or organisation

Anyone who wants to raise the bar on their digital marketing knowledge

Anyone considering undertaking an accredited digital marketing qualification in the future


Defining the planning process

Identifying your target audience(s) – who they are, their online behaviours

You vs. them – reviewing the competition

Getting your house in order – reviewing your current online assets and activity

Setting clear, measureable objectives – what you want to achieve

Developing your digital marketing strategy

Using marketing mix frameworks to choose and use the right channels to deliver against your objectives

Creating and implementing your plan

Defining what success looks like and how to measure it

We can promise you a session that is interactive, engaging and very enjoyable and all about helping you get the most out of the time, resource (and money!) your business invests in using online marketing channels to attract, convert and retain more business.

Most important, it’s about real-world ‘do-ables’ that you’ll be able to put into practice right away.


£195 per delegate including lunch and refreshments. Group discounts available, please email aW5mbyB8IGJlbGZhc3RhY2FkZW15b2ZtYXJrZXRpbmcgISBjbyAhIHVr for details

This workshop is delivered by our Associate Damian Donnelly of Ad_Man Creative Marketing Insight & Strategy. Find out more info on Damian here:

Map Ashton Centre, Mount Lennox, 683 Antrim Road, BT15 4EG Belfast, Belfast, United Kingdom
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Belfast Academy of Marketing