# Event Details - **Event Name**: Beyond The Visual: Designing Brands Through Storytelling - **Event Start and End Date**: Thu, 07 May, 2026 at 07:00 pm – Thu, 07 May, 2026 at 09:00 pm (+01:00) - **Event Description**: Exploring how storytelling bridges the gap between creativity and commercial reality - Part of Belfast Design WeekAbout this EventIn a world where we’re constantly surrounded by visuals, what makes some work stay with us while other work fades?Reflecting the wider Season theme of Belfast Design Week, this session explores the cyclical nature of business and how storytelling bridges the space beyond aesthetics, where design becomes something more than what it looks like. Together, we’ll look at how purposeful design shapes the way people experience, understand and connect with a brand.Drawing from experience working with early-stage businesses and founders, this session also reflects on what happens when creative ideas meet real-world conditions. Many strong ideas struggle not because of the quality of the work, but because the thinking behind them isn’t clearly translated into something others can understand, value and engage with.Through examples, prompts and guided reflection, you’ll begin to:Better articulate the thinking behind your workUnderstand how your ideas are being perceived by othersIdentify where clarity may be missing between intention and communicationExplore how storytelling can strengthen the connection between your work and its audienceWe’ll explore how meaning, clarity and intention influence not just how work is seen, but how it is received, remembered and carried forward, particularly when creative ideas move beyond the studio and into the real world.This is a thoughtful, open session for designers, founders, creatives and anyone interested in the deeper layers of brand and communication, especially those curious about how their work can connect, resonate and hold value over time. - **Event URL**: https://allevents.in/belfast/beyond-the-visual-designing-brands-through-storytelling/100001988131148785 - **Event Categories**: storytelling, art, fine-arts - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Belfast - **state**: NI - **country**: United Kingdom - **location**: Portview Trade Centre - **lat**: 54.5991235 - **long**: -5.8945093 - **full address**: Portview Trade Centre, 310 Newtownards Road, Belfast, United Kingdom ## Event gallery - **Alt text**: Beyond The Visual: Designing Brands Through Storytelling - **Image URL**: https://cdn-az.allevents.in/events3/banners/fe6b1c7787efd7640555bdef5f9ba63b16720ace9cc852d86f8055d5422287aa-rimg-w1200-h600-dcffffff-gmir.jpg?v=1777385351 ## FAQs - **Q**: When and where is Beyond The Visual: Designing Brands Through Storytelling being held? - **A:** Beyond The Visual: Designing Brands Through Storytelling takes place on Thu, 07 May, 2026 at 07:00 pm to Thu, 07 May, 2026 at 09:00 pm at Portview Trade Centre, 310 Newtownards Road, Belfast, United Kingdom. - **Q**: Who is organizing Beyond The Visual: Designing Brands Through Storytelling? - **A:** Beyond The Visual: Designing Brands Through Storytelling is organized by Yellow Zest. - **Q**: Who is this event for? Is it right for me? - **A:** Beyond The Visual: Designing Brands Through Storytelling is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Belfast, this event is thoughtfully curated to deliver a standout experience worth every moment. 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