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Prioritising Your Digital Marketing

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Prioritising Your Digital Marketing


Let’s be honest: Small & Medium Businesses like yours do not have the luxury of multi-million advertising budgets to blow, or beefed-up marketing teams in-house.

Every dollar spent needs to advance the bottom-line.

As a business owner or marketeer, you know your audiences and customers are online - but where exactly are they? When should you engage them? How should you present your marketing messages to them? Why are some digital platforms returning poor results for your business? Do you even know who you should be targeting your marketing at online?

In this accelerated 2 hour workshop, we will explore the opportunities your business has to connect with your target market online and filter through the chaos of buzzwords and bandwagons of marketing tools online. Let's prioritise your digital marketing efforts to achieve your business and marketing goals effectively.

Topics covered
- Intro to Remarketing, Websites, Content (Lecture)
- Intro to eCommerce Websites, Online Coupons (Lecture)
- Intro to Social Media Marketing, Email Marketing & Apps (Lecture)
- Plan Digital Marketing Strategy (Activity)
- Understanding Digital Marketing Statistics (Lecture)


Speaker's Profile
Cheak Hong Ian leads Council Consulting, a digital marketing training consultancy that helps companies build sustainable, scalable online ecosystems to reach their audiences with useful, engaging and decision-making content, anytime and anywhere.

A Mass Communication graduate and ACTA certified trainer with 10 years of experience in writing and digital marketing both in-house and for agencies, Cheak serves clients ranging from SMEs to MNCs, including brands like Emerson, BMW, Bata, Julie’s Biscuits, NCS, The Golden Duck, FortyTwo and Trinity Medical. He works closely with upper to top level management to initiate campaigns reaching tens of millions of people within Singapore and throughout the Asia Pacific region, while training their employees to sustain and grow these initiatives, having managed at least S$5 million in digital advertising budget to date.

Cheak also lectures at Ngee Ann Polytechnic, Singapore University of Technology & Design (SUTD), General Assembly, Singapore University of Social Sciences (SUSS) & Singapore Media Academy.



Map 451 Joo Chiat Road, MOX Auditorium, Level 3 Katong Point, Singapore 427664, Bedok, Singapore
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