# Event Details - **Event Name**: Knowing Your Customer & Building Your Brand - **Event Start and End Date**: Thu, 08 Oct, 2026 at 12:00 pm – Thu, 08 Oct, 2026 at 01:30 pm (-04:00) - **Event Description**: Struggling to explain your business? Learn what sets you apart and how to communicate it to the right customers.About this EventIt's hard to grow your business when you can't clearly explain what makes you different or who you're really trying to reach. If you find yourself trying to market to everyone or struggling to put your value into words, you're not alone.This interactive workshop is designed for business owners who want to get clear on their ideal customer, sharpen their brand positioning, and communicate their value in a way that connects. You'll leave with practical strategies to make your brand clearer, more consistent, and easier for customers to understand.Topics covered include:Identify your ideal customer and understand their needsClarify your brand positioning and communicate what sets you apartStrengthen your brand message with simple, customer-focused languageDifferentiate your business from competitorsTurn brand clarity into new opportunities for growth https://cdn-az.allevents.in/events4/banners/ceb0ab70-bca0-11f1-9913-21574437e213-rimg-w1200-h480-dcf8f8f8-gmir.jpg About the SpeakerManny Hall is a brand development strategist, author, and the CEO of Manny Hall & Associates. Known for his revenue-driven brand frameworks, Manny helps entrepreneurs and organizations build clear, profitable foundations that turn marketing efforts into real business growth. He serves as the Entrepreneur in Residence at Tri-C's Corporate College, an instructor, and a local nonprofit cofounder committed to driving economic empowerment throughout the Greater Cleveland area. https://cdn-az.allevents.in/events2/banners/cede4b20-bca0-11f1-9913-21574437e213-rimg-w1200-h222-dcf8f8f8-gmir.jpg The Economic & Community Development Institute's Women's Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business -- increasing revenue and creating jobs for the local economy.The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the only SBA-funded Women's Business Centers in the state.Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.Women's Business CenterFederal Share- 50%- $150,000Non-Federal Share- 50%- $150,000Total Program Cost: $300,000 - **Event URL**: https://allevents.in/beachwood/knowing-your-customer-and-building-your-brand/100002002169212010 - **Event Categories**: workshops, business, art, literary-art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 1 hour 30 minutes - Location: COhatch Beachwood - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Beachwood - **state**: OH - **country**: United States - **location**: COhatch Beachwood - **lat**: 41.498497 - **long**: -81.4942028 - **full address**: COhatch Beachwood, 26300 Cedar Road, Beachwood, United States ## Event gallery - **Alt text**: Knowing Your Customer & Building Your Brand - **Image URL**: https://cdn-az.allevents.in/events8/banners/2465218ad5abcd7de4fd184a0673a5f2a9c36325f3734b7c27d2722c8c0a8948-rimg-w1200-h600-dc18a898-gmir.jpg?v=1790753464 ## FAQs - **Q**: When and where is Knowing Your Customer & Building Your Brand being held? - **A:** Knowing Your Customer & Building Your Brand takes place on Thu, 08 Oct, 2026 at 12:00 pm to Thu, 08 Oct, 2026 at 01:30 pm at COhatch Beachwood, 26300 Cedar Road, Beachwood, United States. - **Q**: Who is organizing Knowing Your Customer & Building Your Brand? - **A:** Knowing Your Customer & Building Your Brand is organized by Women's Business Center of Northern Ohio. - **Q**: Who is this event for? Is it right for me? - **A:** Knowing Your Customer & Building Your Brand is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Beachwood, this event is thoughtfully curated to deliver a standout experience worth every moment. If Knowing Your Customer & Building Your Brand sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Knowing Your Customer & Building Your Brand", "image": "https://cdn-az.allevents.in/events8/banners/2465218ad5abcd7de4fd184a0673a5f2a9c36325f3734b7c27d2722c8c0a8948-rimg-w1200-h600-dc18a898-gmir.jpg?v=1790753464", "startDate": "2026-10-08T12:00:00-04:00", "endDate": "2026-10-08T13:30:00-04:00", "url": "https://allevents.in/beachwood/knowing-your-customer-and-building-your-brand/100002002169212010", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "COhatch Beachwood", "address": { "@type": "PostalAddress", "streetAddress": "26300 Cedar Road", "postalCode": "44122", "addressLocality": "Beachwood", "addressRegion": "OH", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "41.498497", "longitude": "-81.4942028" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Struggling to explain your business? 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The mission of the WBC is to empower women entrepreneurs with resources and tools to create strong, sustainable businesses. The WBC offers one-on-one coaching, core skills training courses, collaborative office space and access to capital for women owned businesses.Nicole Liatos nliatos@ecdi.org7000 Euclid Ave. Suite 203 Cleveland, OH 44103216-912-5655www.wbcohio.org" } ] } ] ```