ChatGPT Hackathon: Build Your GTM Marketing Campaign

11 of Dicember | 18:30 – 21:00 | Aticco Monumental - Event for marketing professionals

What You'll Do

In this hands-on hackathon, you'll work in small teams to launch a complete go-to-market campaign for a new product, using only ChatGPT. No theory-heavy lectures. No passive learning. Just you and AI doing real marketing work.

Most people use 10% of ChatGPT's capabilities. This hackathon shows you the other 90%, the workflows that turn AI into a competitive advantage.

What You'll Learn

• How to write prompts that actually work (and why most prompts fail)
• Advanced ChatGPT features: Deep Research, reasoning models, custom GPTs
• Real workflows for market research, content creation, and campaign development
• How to build a complete GTM campaign in under 2 hours with AI

All prompts, role frameworks, and templates provided by – we've done the setup, you do the creating.

🕒 Schedule

• 18:00 – 18:30 | Check-in & team formation
• 18:30 – 18:50 | AI Marketing Foundations (quick theory)
• 18:50 – 19:00 | Live Demo: AI Automation for Marketing
• 19:00 – 20:15 | Hackathon: Build Your GTM Campaign
• 20:15 – 20:45 | Team Pitches & Feedback
• 20:45 – 21:00 | Networking & Drinks

What to Bring (important!)

• Your laptop (required)
• A paid ChatGPT subscription (ChatGPT Plus, Pro, or Team – required to participate)
• Curiosity and willingness to experiment

Who This Is For

Marketing managers and product managers who:

• Use ChatGPT occasionally but know they're not getting the full value
• Want to move beyond basic prompts to advanced AI workflows
• Need practical AI skills they can apply Monday morning

This is NOT for AI experts. This is for professionals ready to level up from beginner to power user.

The session is fully interactive, in English, and designed for collaboration. You'll leave with frameworks you can use immediately and connections with other professionals navigating the same AI transformation.

Also check out other Contests in Barcelona.