Mastering Google Analytics
TIn this workshop you will create an online measurement plan that will help assess the performance and commercial contribution of your website.
Specifically, this session will explore:
How to gain audience insights about your website visitors
Understand where your traffic is coming from and how each traffic source performs
Understand what users do on your site
You will also examine how to create custom reports, establish goarls, create views and correctly attribute conversion value.
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