Marketing Campaign Planning
This invaluable course will provide you with the key steps to planning a successful marketing campaign. You'll be guided through each stage of devising and developing a campaign using online and offline media. It will help you plan integrated marketing communication campaigns that deliver marketing communications whether above or below the line, cost time and money. This workshop will show you how a well thought-through communications plan, which demonstrates how all the tools, techniques and media will work together to drive the customer journey, will ensure your resources are used effectively and efficiently.
By the end of the training delegates will be able to:
Set suitable targets for what the campaign should achieve
Define the right target audience for your campaign
Decide what media and channels to use and how to combine them
Put together a creative brief for all the elements of the campaign