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What it takes to build a brand today?

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What it takes to build a brand today?


Early Bird discount is valid until 11 pm on 21st March
After that price will be Rs 700

About the speakers:
Nikhil Kumar
Head of Digital Marketing & Social Media, Cafe Coffee Day

Nikhil has 13 years of experience in the advertising and marketing industry building brands and leading digital marketing initiatives for brands across verticals
Previous roles: Head of digital for Ogilvy Health, Head of digital and SEO for Indegene, Head of digital & social for Brave New World.
He is also amongst the World Digital Marketing Congress' Top 100 smartest digital marketing leaders


Himanshu Arora, Cofounder SocialPanga
He is a seasoned digital marketing professional with 14+ years of experience in the industry both as a leading digital consultant and as a digital marketing trainer.
He has worked with big brands like RIL, Metro Cash & Carry, Volvo, Hyatt, Canon, LinkedIn, Google, Facebook, Tata Motors, BIAL and more.
As a Digital Marketing Trainer, he has worked with 50+ companies helping them design and conduct innovative digital marketing workshops.
Some of the brands he has worked with include Google, Facebook, Accenture, Fidelity, Bajaj Auto, Wipro, Reliance, Genpact, Sony, Tata Motors, Canon, Aditya Birla, Kimberly Clarke and more.
He has conducted 200+ trainings in last few years


What will be discussed?
The brand-building journey: how to build an impactful brand in a cluttered marketplace
Arriving at a brand's positioning and cultural foundation through idealism

Case Studies on:
How brands have used vernacular content to reach a wider audience
How ideals instead of ideas have built some of the biggest brands in the world
What global brands are planning for digital in 2019


+ Activity on:
How to leverage all V's (Voice, Vernacular & Video) in your digital strategy
Digital not restricted to Tier 1 cities in 2019


Who should attend?
Digital Marketing enthusiasts
Students
Brand & Marketing Managers
Startup founders



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