LEARN - PRACTICE - APPLY
Why Use Journey Mapping?
1. To deliver personalized, contextualized, and relevant messaging to customers who today demand that as the price of their loyalty.
2. "86% of CMO's believe they will own the end-to-end customer experience by 2020."
Speaker - William David McCann
David spent fifteen years with Scotiabank in Canada where he held leadership roles in sales, operations, compliance, customer experience transformation, and training.
David brings a well-defined approach to customer experience design and the experience of working across mature Western markets and high-growth markets in Africa and India. While still new to India, he has found that empathy and careful attention to human behavior have been all that was required to design a strong customer experience.
₹9,000 + GST
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