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EU-funded mission to India in machine tools sector


EU-funded mission to India in machine tools sector

With the support of EASME (Executive Agency for Small and Medium-Sized Enterprises), icunet is taking 6-12 European small and medium-sized companies to Bangalore to help generate business in the machine tools sector. We aim to help you as a company to

Better understand the business culture and consumer needs in India

Learn how to do business in India (e.g. communication styles)

Receive intensive training and coaching on culture and innovation

Learn how to innovate your business in India

Find new B2B/B2C opportunities

Why India?

India is a land of innovations. Necessity is the mother of all invention, and in a country like India, necessity is everywhere. Indians use the Hindi term “jugaad” (joo-gaar”) to describe how to innovate and create simple yet effective products and solutions with limited resources. To study innovation and get inspiration from India, we need to dive into its culture to look under the surface of Indian Jugaad.

Preliminary programme

January 24: Arrival in BangaloreJanuary 25: Finding the pulse of the Emerging MarketJanuary 26: Building Bridges: Company visitsJanuary 27 Insight Hunting: Visit the IMTEX/TooltechJanuary 28: Insight HuntingJanuary 29: Idea Incubation and Wrap upJanuary 30: Departure Day

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