# Event Details - **Event Name**: SEO and AI search for small businesses - Banbridge - **Event Start and End Date**: Thu, 23 Apr, 2026 at 09:30 am – Thu, 23 Apr, 2026 at 04:30 pm (+01:00) - **Event Description**: Stop guessing what Google (and AI) wants. Let us help you understand how search is changing and what to do about itAbout this EventHave you been told your business needs SEO but aren’t sure what that actually means in practice? Paying someone to “do your SEO” without really understanding what they’re doing or whether it’s working? Confused about what AI search means for your business and whether the old rules still apply?Our hands-on SEO training day is designed specifically for small business owners and marketers who want to understand how search engines work, how AI is changing the landscape, what they can do about it, and how to measure whether it’s making a difference. No prior SEO knowledge required. No jargon. No assumptions. Just practical skills you can put to work straight away.What you'll learnHow search works (and what's changed with AI)Understanding Google and AI searchHow Google finds, crawls and indexes your content - explained in plain EnglishWhat Google (and AI) is actually looking for and what it rewardsHow AI search tools like Google AI Overviews, ChatGPT and Perplexity are changing the picture and what this means for your businessBenefit: You’ll understand what’s really going on behind the scenes so you can make informed decisions instead of guessingKeyword research: how to find out what your customers are searching forUncover the difference between what you think people search for and what they're actually typing into Google (or AI)Understanding search intent and why it mattersHow to pick your battles as a small business competing against bigger players - the importance of identifying long tail keywordsGet hands on experience using practical tools that make keyword research easyBenefit: You’ll leave with a real list of keywords for your business based on actual data, not guessworkOn-page SEO - making your content work harderWhat on-page SEO actually meansTitles, meta descriptions, headings, content structure, internal links and images - understanding what they are and why they matterHow to structure your pages so that both people and search engines can understand what you’re aboutConnecting this to the keyword research you've already doneBenefit: You’ll know exactly what to look at on every page of your site and how to improve itGoogle's helpful content update - what it means for youWhat Google means when it talks about “helpful content” and what that looks like in practiceExperience, expertise, authoritativeness and trustworthiness - why they matter and how to make sure you're demonstrating them on your siteThe red flags that suggest your content might not be hitting the markTools to help you audit your content quality, see what's working and what isn'tUnderstanding how AI sees the quality of your content and what types of content get picked up in AI searchBenefit: You’ll understand what Google is rewarding right now and how to make sure your content qualifiesLocal SEO - getting found in your areaMaking sure local customers can find youHow Google handles local search and why it works differently from regular resultsThe snack pack: what it is, how Google decides who appears there, and how to give yourself the best chance of showing upGoogle Business Profile: what it is, why it matters, and how to set yours up properly or improve what you’ve already gotHow AI search tools reference and recommend local businesses, and what that means for how you present your business information onlineBenefit: If your customers are local, this could be the single most impactful thing you do all dayTechnical SEO - understanding what's happening behind the scenes on your websiteTechnical SEO explained in layperson's termsWhat technical SEO is, why it matters, and what can quietly tank your site’s performance without you knowingThe most common technical problems we see with small business websites and how to fix themPractical tips for auditing the technical SEO effectiveness of your own siteBenefit: You’ll understand what’s going on under the bonnet and stop worrying about the things that don’t matterPulling it all together - your SEO action planHow to prioritise and what to do firstYou’ll have found a lot of things during the day. We’ll help you figure out what to tackle first.Understanding what's a quick win and what's a longer term projectHow to build SEO into your regular routine so you can keep pace as things changeHow to measure whether what you're doing is working so you can do more of the things that yield results and stop wasting time on things that don'tBenefit: You’ll leave with a clear, prioritised plan that’s realistic and achievableWhy sign up for our in-person training?Unlike YouTube or online training you'll get✅ Help from real people if you get stuck or confused✅ Personal guidance tailored to your business, your site and your situation✅ A clear action plan by the end of the day - not just theory✅ Confidence to manage your own SEO rather than rely on someone elseYour time has value. Rather than spending weeks trying to piece together advice from different sources and not knowing which bits apply to you, you’ll get the personal help you need to understand SEO and start improving your visibility in just one day. - **Event URL**: https://allevents.in/banbridge/seo-and-ai-search-for-small-businesses-banbridge/100001983524153137 - **Event Categories**: digital-marketing, workshops, business, virtual - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 270.48, max: 270.48, currency: GBP ## Event venue details - **city**: Banbridge - **state**: NI - **country**: United Kingdom - **location**: Banbridge Enterprise Centre - **lat**: 54.3514509 - **long**: -6.2922783 - **full address**: Banbridge Enterprise Centre, 4 Scarva Road, Banbridge, United Kingdom ## Event gallery - **Alt text**: SEO and AI search for small businesses - Banbridge - **Image URL**: https://cdn-az.allevents.in/events5/banners/862d0cf212a743f72613b2198beeaea0da3aadb634048cb2f1bca6a5e0d10afc-rimg-w1200-h1600-dc050605-gmir.jpg?v=1771654961 ## FAQs - **Q**: When and where is SEO and AI search for small businesses - Banbridge being held? - **A:** SEO and AI search for small businesses - Banbridge takes place on Thu, 23 Apr, 2026 at 09:30 am to Thu, 23 Apr, 2026 at 04:30 pm at Banbridge Enterprise Centre, 4 Scarva Road, Banbridge, United Kingdom. - **Q**: How much do tickets cost for SEO and AI search for small businesses - Banbridge? - **A:** Tickets for SEO and AI search for small businesses - Banbridge are priced at GBP 270 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionGBP 270 + GBP 21 feeAvailable - **Q**: Who is organizing SEO and AI search for small businesses - Banbridge? - **A:** SEO and AI search for small businesses - Banbridge is organized by Awesome Tech Training. - **Q**: Who is this event for? Is it right for me? - **A:** SEO and AI search for small businesses - Banbridge is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Banbridge, this event is thoughtfully curated to deliver a standout experience worth every moment. 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