# Event Details - **Event Name**: Trust, Influence and the Future of Social Media Marketing - **Event Start and End Date**: Wed, 11 Mar, 2026 at 01:30 pm – Wed, 11 Mar, 2026 at 03:00 pm - **Event Description**: Social media marketing is evolving faster than any other area of the communications landscape.About this EventAbout this eventSocial media marketing is evolving faster than any other area of the communications landscape. Platforms rise and fall in relevance, audience behaviours continue to shift, and the balance between professionally produced brand content (BGC) and user-generated content (UGC) is reshaping how trust, influence, and authenticity are created online.Younger audiences are increasingly drawn to content that feels personal, immediate, and creator-led, while other segments still value polished brand storytelling for reliability and clarity. For marketers, this creates both opportunity and challenge. Decisions about voice, platform, ethics, community, measurement, and creative approach now matter more than ever and require constant adaptation.This 90-minute hybrid event brings together Lancaster University’s Marketers in Residence and academic specialists to explore what works, why it works, and how organisations can stay ahead in a shifting digital environment.The session will begin with a 45-minute live panel discussion, followed by 45 minutes of audience questions and open dialogue.Panellists Include:Vinny Wong – Global Social Strategy Lead, TikTok; Marketer in ResidenceSharing practitioner insights on platform strategy, creator partnerships, and audience engagement.Simon Jamieson – Managing Director, MLP Agency; Marketer in ResidenceOffering perspectives on digital and social media marketing for brands, with a focus on consumer behaviour.Sarah Wiggins – Natural Trust and Lancaster UniversityDiscussing the management of social media activity for the National Trust.Dr Mike Ryder – Lecturer in Marketing, Lancaster University Management SchoolBringing interdisciplinary perspectives on digital marketing, reflective practice, and the impact of emerging technologies on human behaviour and work.Together, the panel will connect lived industry experience with the latest academic research and data.The session will explore:UGC and BGC: strengths, risks, and best practiceHow different audience segments and communities respond to online contentChanging ideas of authenticity, trust, and influenceFuture skills and capabilities for social media marketersPlatform thinking: short-form video, personalisation, and community buildingWhy Attend?This interactive and forward-looking session is designed for undergraduate and postgraduate students, alumni working in marketing, and SMEs and regional partners with an interest in digital and social media strategy. Attendees will gain practical insight into in-demand skills, emerging platform trends, and effective UGC and BGC approaches, hear directly from industry and academic experts, and explore how research and practice intersect in real-world settings. The event supports knowledge exchange across teaching, research, and industry, while creating opportunities for professional development, collaboration, and lasting connections beyond the session. - **Event URL**: https://allevents.in/bailrigg/trust-influence-and-the-future-of-social-media-marketing/100001982272869514 - **Event Categories**: digital-marketing, business, contests, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Ftrust-influence-and-the-future-of-social-media-marketing-tickets-1982272869514 - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Bailrigg - **state**: EN - **country**: United Kingdom - **location**: HYBRID - Lancaster University Management School or MS TEAMS - **lat**: 54.0076371 - **long**: -2.7869477 - **full address**: HYBRID - Lancaster University Management School or MS TEAMS, Lancaster University, Bailrigg, United Kingdom ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Lancaster University Management School (https://allevents.in/org/lancaster-university-management-school/17591995) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events2/banners/4137bf37d3f76897172601751c100826e3fc7532325a36bce9b14de4f3513ad1-rimg-w1200-h633-dc1773d9-gmir.jpg?v=1770140789 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events2/banners/9658cbe1c7794e118e95c10834f281c4e03b5a57a6e09286013126f8e402d960-rimg-w400-h400-dc1973d8-gmir.jpg?v=1770140788 ## FAQs - **Q**: When is the event happening? - **A:** Wed, 11 Mar, 2026 at 01:30 pm - **Q**: Where is the event happening? - **A:** HYBRID - Lancaster University Management School or MS TEAMS, Lancaster University, Bailrigg, United Kingdom - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 GBP - **Q**: Who is organizing the event? - **A:** Lancaster University Management School - **Q**: What type of event is this? - **A:** digital-marketing, business, contests, storytelling - **Q**: Where can I find ticket details about Trust, Influence and the Future of Social Media Marketing ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Trust, Influence and the Future of Social Media Marketing", "image": "https://cdn-az.allevents.in/events2/banners/4137bf37d3f76897172601751c100826e3fc7532325a36bce9b14de4f3513ad1-rimg-w1200-h633-dc1773d9-gmir.jpg?v=1770140789", "startDate": "2026-03-11", "endDate": "2026-03-11", "url": "https://allevents.in/bailrigg/trust-influence-and-the-future-of-social-media-marketing/100001982272869514", "location": { "@type": "Place", "name": "HYBRID - Lancaster University Management School or MS TEAMS", "address": { "@type": "PostalAddress", "streetAddress": "Lancaster University", "postalCode": "LA1 4YX", "addressLocality": "Bailrigg", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "54.0076371", "longitude": "-2.7869477" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Social media marketing is evolving faster than any other area of the communications landscape.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-05", "availabilityEnds": "2026-03-11", "validFrom": "2026-04-05", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/bailrigg/trust-influence-and-the-future-of-social-media-marketing/100001982272869514" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-05", "availabilityEnds": "", "validFrom": "2026-04-05", "url": "https://allevents.in/bailrigg/trust-influence-and-the-future-of-social-media-marketing/100001982272869514", "price": 0, "name": "In Person attendance" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-05", "availabilityEnds": "", "validFrom": "2026-04-05", "url": "https://allevents.in/bailrigg/trust-influence-and-the-future-of-social-media-marketing/100001982272869514", "price": 0, "name": "Online attendance" } ], "organizer": [ { "@type": "Organization", "name": "Lancaster University Management School", "url": "https://allevents.in/org/lancaster-university-management-school/17591995" } ] } ] ```