# Event Details - **Event Name**: IE Master's Summer Lab: Building Your Business In A Day - **Event Start and End Date**: Sun, 28 Jun, 2026 at 09:30 am – Sun, 28 Jun, 2026 at 02:15 pm - **Event Description**: Join us for an exclusive IE University sessions!About this EventProfessor Arseniy Goldberg is back in Austin, TX to lead an immersive, hands-on workshop designed to mirror the IE classroom experience. This is not your typical masterclass; there are no long lectures or passive listening. Instead, you’ll spend a half day actively working through real challenges, collaborating with peers, and using AI tools to build and test ideas in real time.Throughout the session, you’ll move quickly from problem framing to prototyping and shaping a business case, all while receiving guidance from IE faculty. Whether you’re exploring a new idea or looking to apply these tools to your own business or project, you’ll walk away with practical experience, new ways of thinking, and a clear sense of how IE approaches learning by doing.10:05AM-10:50AM Session 1: Problem Discovery and FramingMost teams waste time solving the wrong problem. Students will learn how top founders and consultants identify what actually matters and apply those frameworks in real time.11:00AM-11:45AM Session 2: Ideation of Solutions and GenAI PrototypingUsing generative AI tools, students will go from rough ideas to working prototypes in under 90 minutes. This session emphasizes creativity, speed, experimentation, and modern problem-solving.12:15PM-1:00PM Session 3: Conviction, Rhetoric, and PersuasionStudents will learn how to structure a compelling argument, communicate ideas clearly, answer difficult questions, and present with confidence.1:15PM-2:15PM Session 4: Final PresentationsTeams will present their solutions to IE faculty and industry guests, defend their thinking, and receive live feedback in a collaborative and supportive environment. - **Event URL**: https://allevents.in/austin/ie-masters-summer-lab-building-your-business-in-a-day/100001989213824096 - **Event Categories**: business, workshops, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 4 hours 45 minutes - Location: Industrious at Victory Plaza - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: EUR ## Event venue details - **city**: Austin - **state**: TX - **country**: United States - **location**: Industrious at Victory Plaza - **lat**: 30.3243845 - **long**: -97.73906679999999 - **full address**: Industrious at Victory Plaza, 5209 Burnet Road, Austin, United States ## Event gallery - **Alt text**: IE Master's Summer Lab: Building Your Business In A Day - **Image URL**: https://cdn-az.allevents.in/events4/banners/7f973d1c0e1752fac6bf314203d88f6fabe313776eac0bb7edd2da97f02c657c-rimg-w1200-h600-dcbfc2c0-gmir.jpg?v=1778832744 ## FAQs - **Q**: When and where is IE Master's Summer Lab: Building Your Business In A Day being held? - **A:** IE Master's Summer Lab: Building Your Business In A Day takes place on Sun, 28 Jun, 2026 at 09:30 am to Sun, 28 Jun, 2026 at 02:15 pm at Industrious at Victory Plaza, 5209 Burnet Road, Austin, United States. - **Q**: Who is organizing IE Master's Summer Lab: Building Your Business In A Day? - **A:** IE Master's Summer Lab: Building Your Business In A Day is organized by IE Los Angeles. - **Q**: Who is this event for? Is it right for me? - **A:** IE Master's Summer Lab: Building Your Business In A Day is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Austin, this event is thoughtfully curated to deliver a standout experience worth every moment. 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