# Event Details - **Event Name**: How Brands Navigate & Own The BIGGEST Live Sports Moments - **Event Start and End Date**: Thu, 05 Feb, 2026 at 06:00 pm – Thu, 05 Feb, 2026 at 08:00 pm - **Event Description**: How Brands Navigate & Own The BIGGEST Live Sports Moments: a panel discussion on turning high-stakes games into unforgettable experiencesAbout this EventHow Brands Navigate & Own The BIGGEST Live Sports Moments is a panel discussion event built for advertising professionals who live at the intersection of sports, media, and creative. Bringing together agency and sports experts, the discussion will explore how media strategy, breakthrough creative, and real-time content come together to maximize impact around the biggest live moments in sports. Attendees will gain practical insight into how to plan an integrated campaign leading into major games, respond in the moment as stories unfold, and extend the life of those moments across channels to build lasting brand equity and deeper fan engagementThank you to DIRECTV for sponsoring this event and helping bring this conversation to life! DIRECTV is a leading provider of live sports and premium entertainment, delivering fans unmatched access to the biggest games, leagues, and moments across screens. As a brand that has consistently shown up around the Super Bowl and created memorable live-sports campaigns, DIRECTV is a proud sponsor for this conversation on how brands navigate and own the biggest live sports moments. - **Event URL**: https://allevents.in/austin/how-brands-navigate-and-own-the-biggest-live-sports-moments/100001980907550809 - **Event Categories**: sports, business, super-bowl - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 12.04, currency: USD ## Event venue details - **city**: Austin - **state**: TX - **country**: United States - **location**: Atmosphere TV - **lat**: 30.2476648 - **long**: -97.768941 - **full address**: Atmosphere TV, 2043 South Lamar Boulevard, Austin, United States ## Event gallery - **Alt text**: How Brands Navigate & Own The BIGGEST Live Sports Moments - **Image URL**: https://cdn-az.allevents.in/events7/banners/b173a9c60e9192a8873307e2ffd3647ec131a204779ef68335488cd8100e2959-rimg-w1200-h600-dcfaf3e7-gmir.jpg?v=1769100366 ## FAQs - **Q**: When and where is How Brands Navigate & Own The BIGGEST Live Sports Moments being held? - **A:** How Brands Navigate & Own The BIGGEST Live Sports Moments takes place on Thu, 05 Feb, 2026 at 06:00 pm to Thu, 05 Feb, 2026 at 08:00 pm at Atmosphere TV, 2043 South Lamar Boulevard, Austin, United States. - **Q**: How much do tickets cost for How Brands Navigate & Own The BIGGEST Live Sports Moments? - **A:** Tickets for How Brands Navigate & Own The BIGGEST Live Sports Moments are priced at USD 12 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityNon-memberUSD 12 + USD 2 feeAvailableAAF Austin MemberFreeAvailableAd 2 Austin MemberFreeAvailableStudentFreeAvailableO3P MemberFreeAvailable - **Q**: Who is organizing How Brands Navigate & Own The BIGGEST Live Sports Moments? - **A:** How Brands Navigate & Own The BIGGEST Live Sports Moments is organized by AAF Austin. - **Q**: Who is this event for? Is it right for me? - **A:** How Brands Navigate & Own The BIGGEST Live Sports Moments is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Austin, this event is thoughtfully curated to deliver a standout experience worth every moment. 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