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Habits of Highly Successful CFOs by The Austin CFO Leadership Council


Habits of Highly Successful CFOs by The Austin CFO Leadership Council

Habits of Highly Successful CFOshosted by The Austin CFO Leadership CouncilThursday, February 14, 20197:30 AM to 8:00 AM Networking | 8:00 AM to 9:30 AM Program


The role of the CFO has expanded significantly in the past decade.  The skill of the “old school” CFO – financial reporting, compliance and expense management – have been replaced by skills that better support the needs of organizations competing in an increasingly complex economic world.  Now more than ever, organizations need strategic, collaborative and versatile CFOs - executives who truly understand how the business works and what financial strategies best support it. So what are the skills that we as CFOs need, and where should we focus our development?

Join the Austin CFO Leadership Council for “Habits of Highly Successful CFOs.”  This panel discussion offers a diverse cross-section of business leaders who interact with chief financial officers on a daily basis.  The professionals will share their insights into what truly make a highly effective CFO. 

Learning Objectives 

In this session, our speakers will discuss how CFOs can:

Clarify and drive company strategy, raise executive accountability to stock holders, investors, employees and the public at large

How to balance competing and conflicting demand from disparate contingencies

Embrace their position as a custodian and manager of key business performance metrics, and effectively communicate those metrics to their key stake holders

Expectations of Chief Financial Officers in fast growing companies

Nurture transparency and trust at all company levels


Rich Sheilds, former CFO, YETI Coolers

Mr. Richard J. Shields, CPA, served as Chief Financial Officer at YETI Holdings, Inc. from November 2015 to May 31, 2018 and Vice President of Finance and Treasurer from December 2015 to May 31, 2018. Mr. Shields has been a Consultant to Quiksilver Inc. since April 2015. Mr. Shields served as the Chief Financial Officer and Principal Accounting Officer of Quiksilver Inc. from May 11, 2012 to April 2015 and June 6, 2012 to April 2015 respectively.

He has more than twenty years of finance and executive experience with high-profile consumer brands. He served as the Chief Financial Officer at Oakley Inc., Southwest Water Co., Day Software Holding AG, Winfire, Inc., Frame-n-Lens, Inc., He also served in various finance management positions at AST Research, Inc. including Director at the Americas Region Finance and the position of European Controller, located in London and was responsible for finance and accounting in 6 European subsidiaries - Italy, Switzerland, Germany, France, Spain, and England. He also served as international controller of AST Research. From 1985 to 1988, Mr. Shields served in various management positions at Taco Bell Corporation.

Mr. Shields began his career in 1982 with Price Waterhouse and served there until 1985. Mr. Shields has a Master of Business Administration from the University of Notre Dame and a Bachelors of Arts in Business/Accounting from Eastern Washington University. He is a licensed certified public accountant in California and is an avid outdoor sports enthusiast.

Tony Budet, President & CEO, University Federal Credit Union 

Tony C. Budet has served for 17 years as President and Chief Executive Officer of University Federal Credit Union (UFCU), Austin, Texas, a not-for-profit financial cooperative with $2.6 billion in assets under management serving 225,000 members. He is a seasoned executive, strategist, and innovator who, during his 33-year tenure with UFCU has held several executive-level roles, including Chief Financial Officer, and has successfully guided the organization through a variety of regulatory, economic, and competitive conditions.

Click here to learn more about CFO Leadership Council. 


All current CFO Leadership Council members may attend this program for free. Non-member senior financial executives who are CFOs, Vice Presidents of Finance, Directors of Finance and Controllers (or the like) are welcome to attend this program for $60.

Please note that service providers or any executives who are not senior financial executives cannot attend this event. The CFO Leadership Council reserves the right to decline any registration.

More Information

For more information about this program or The CFO Leadership Council, please contact Jeanene Orlando, Southwest Regional Director, The CFO Leadership Council, at amVhbmVuZSB8IGNmb2xjICEgY29t or or Mary Christensen, Southwest Marketing Director, The CFO Leadership Council, at bWFyeWMgfCBjZm9sYyAhIGNvbQ==

Cancellation PolicyIf you would like to cancel your ticket or request a refund, please contact Jeanene Orlando or Mary Christensen at email above. Refunds are available up to 48 hours prior to the program.

CPE Information - pending approval

Program Level: 

Worth CPE: 

Field of Study: 

Program Prerequisites: 

Advanced Preparation: 

Delivery Method: Live/Group

The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:

We have registered with the Texas State Board of Public Accountancy as a CPE sponsor (01034). This registration does not constitute an endorsement by the Board as to the quality of our CPE program. 

About our Speakers

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