# Event Details - **Event Name**: ATXM Musicians Master Class: Sync Licensing for Musicians - **Event Start and End Date**: Mon, 15 Jun, 2026 at 03:00 pm – Mon, 15 Jun, 2026 at 05:00 pm - **Event Description**: Learn how independent artists can prepare, protect & profit from music placements. Free event, but capacity is limited. RSVP RequiredAbout this EventSync Licensing, Music Placement & Revenue Streams for Independent ArtistsLearn how independent artists can prepare, protect & profit from music PlacementsMusic sync licensing has become one of the fastest-growing revenue opportunities for independent artists, songwriters, and producers — but many musicians still don’t understand how the process works, who controls the rights, or how to position their music for placement opportunities.In this ATXM Master Class, musicians will learn the fundamentals of synchronization (“sync”) licensing and how songs are placed in film, television, commercials, video games, YouTube content, trailers, and streaming platforms. The session will break down the business side of sync in clear, practical language designed for working musicians navigating today’s evolving music industry.? Your music could be earning money in film, TV, commercials, games, and streaming content — if you understand sync licensing.Join ATXM’s 2026 Master Class to learn how music placement really works and how independent artists can build sustainable revenue streams through sync opportunities.Ideal For?Independent artists?Songwriters?Producers?Composers?Bands?Managers?Music entrepreneurs?Students and emerging professionals interested in the music businessFeatured PanelistsTed Lowe — Music publisher and indie label executive specializing in A&R and sync licensing for film, television, advertising, movie trailers, and video games.Bryan Kelley — Composer, producer, and songwriter creating dynamic music for film, television, and gaming projects.Roanna Gillespie — Music Supervisor at WOW Sounds and Professor of Audio Technology & Industry at Austin Community College, specializing in music business and sync education.Terrany Johnson (“Tee Double”) — 2x Grammy-nominated producer, Austin Hip Hop Honors recipient, artist development executive, and music entrepreneur recognized by the Austin Business Chamber A-List Awards.Jason Rudd — Award-winning Executive Producer and music publishing professional with 25+ years of experience securing placements in film, television, documentaries, advertising, and video games.Patrick Buchta — Executive Director of ATXM, experienced political advocate, cause marketing professional, and creative leader advancing Austin’s music, policy, and nonprofit sectors.Topics IncludeWhat sync licensing actually is.What makes music “sync ready”How important is owning 100% of your master and publishing rights when trying to get placements in film, TV, or ads?How artists earn money from placementsThe difference between publishing rights and master rightsMetadata, ownership splits, and rights organization. What role does metadata play in getting a song discovered and licensed, and what should songwriters be doing to prepare their files for sync?How AI and digital platforms are changing music licensing opportunitiesBuilding a catalog for TV, film, advertising, and gaming opportunitiesReal-world examples of successful independent artist placementsHow music supervisors, publishers, and sync agencies workWhat are some key elements that make a song attractive for sync from a music supervisor’s perspective?What common mistakes do songwriters make when trying to pitch their music for sync or publishing opportunities?How can emerging songwriters build relationships with music supervisors or sync reps without coming across as pushy or unprofessional?The class will also explore how sync licensing can create long-term income streams beyond touring and streaming revenue, helping musicians build more sustainable careers.The event is presented in collaboration with St. Edward's University, which is partnering with ATXM to support music industry education for Austin’s creative community, and is FREE to attend.-----------Event Snapshot? Date: Monday, June 15, 2026 ? Doors Open: 2:45 PM⏰ Time: 3:00 PM – 5:00 PM? Host Venue: St. Edward's University, Maloney Room. Third Floor, Main Building.? Address: 3001 South Congress Avenue, Austin, TX? Location: Maloney Room — Main Building? Parking: Free Parking on Campus. See details below.⚠️Capacity is limited to 80, and RSVP is required.-----------An Intimate Learning ExperienceTo create a meaningful learning environment and allow time for questions and discussion, this ATXM Master Class is intentionally limited to just 80 attendees. This smaller format gives musicians a rare opportunity to learn directly from industry experts, ask questions, and engage in real conversation about royalties and publishing. We encourage early registration to ensure your seat early!Parking InstructionsPark in nearby Green or Yellow Lots ONLY near the Main Building or the Carriage House. See map below.Your target is the Main Building, Third FloorUse the following link, or QR Code, to enter your vehicle informationParking code is ATX-----------About Austin Texas Musicians (ATXM)Austin Texas Musicians (ATXM) is a nonprofit organization dedicated to advocacy, education, and economic development for working musicians. Representing a community of more than 8,000 musicians, ATXM works to strengthen Austin’s music ecosystem by supporting artists through policy advocacy, professional development programs, and community-building events.Through initiatives such as Night Shift Music Industry Mixers, Master Classes, webinars, and career development workshops, ATXM is helping musicians better understand the business side of the industry while building stronger connections across Austin’s creative community. ATXM’s mission is simple: support the people and venues who make Austin the Live Music Capital of the World. Visit www.austintexasmusicians.org for more information.About St. Edward's UniversityLocated in Austin, Texas, St. Edward’s University is a nationally recognized institution committed to academic excellence, community engagement, and creative collaboration. Through its partnership with Austin Texas Musicians, the university is helping expand access to real-world music industry education for Austin’s creative community.By hosting ATXM Master Classes and educational programming on campus, St. Edward’s provides a collaborative environment where artists, students, and industry professionals can come together to share knowledge, build careers, and strengthen Austin’s music ecosystem. This partnership reflects a shared commitment to supporting the next generation of music industry professionals and working artists. Visit www.stedwards.edu for more information. https://cdn-az.allevents.in/events6/banners/0578ec50-649d-11f1-b0cd-3d53ebb3454a-rimg-w1200-h675-dcd1e0f8-gmir.jpg https://cdn-az.allevents.in/events5/banners/05b7ca10-649d-11f1-966d-61526ca7b4d1-rimg-w987-h740-dc65635c-gmir.jpg https://cdn-az.allevents.in/events2/banners/05fa9f70-649d-11f1-966d-61526ca7b4d1-rimg-w883-h740-dcd9d9d9-gmir.jpg Agenda?: 02:30 PMDoors Open Check-In & Networking?: 03:00 PMWelcome & Program Overview Introduction?: 03:10 PM - 04:30 PMPanel Discussion?: 04:30 PM - 05:00 PMAudience Q&A?: 05:00 PMClosing + Move to the Cosmic Pickle for Networking - **Event URL**: https://allevents.in/austin/atxm-musicians-master-class-sync-licensing-for-musicians/100001989950784364 - **Event Categories**: music, entertainment, workshops, art, business, live-music, dance, nonprofit, virtual, webinar, it - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - door_time: 2026-06-15T19:30:00Z - Duration: 2 hours - Location: St. Edward's University, Maloney Room, Main Building - 3rd Floor - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Austin - **state**: TX - **country**: United States - **location**: St. Edward's University, Maloney Room, Main Building - 3rd Floor - **lat**: 30.2290216 - **long**: -97.7526464 - **full address**: St. Edward's University, Maloney Room, Main Building - 3rd Floor, 3001 South Congress Avenue, Austin, United States ## Event gallery - **Alt text**: ATXM Musicians Master Class: Sync Licensing for Musicians - **Image URL**: https://cdn-az.allevents.in/events2/banners/8e26264a70ae02b9442c4ce261c814386dd1badb99c086c2a7355786cc960bee-rimg-w1200-h600-dc043331-gmir.jpg?v=1779835598 ## FAQs - **Q**: When and where is ATXM Musicians Master Class: Sync Licensing for Musicians being held? - **A:** ATXM Musicians Master Class: Sync Licensing for Musicians takes place on Mon, 15 Jun, 2026 at 03:00 pm to Mon, 15 Jun, 2026 at 05:00 pm at St. Edward's University, Maloney Room, Main Building - 3rd Floor, 3001 South Congress Avenue, Austin, United States. - **Q**: Is there an age restriction for ATXM Musicians Master Class: Sync Licensing for Musicians? - **A:** ATXM Musicians Master Class: Sync Licensing for Musicians is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing ATXM Musicians Master Class: Sync Licensing for Musicians? - **A:** ATXM Musicians Master Class: Sync Licensing for Musicians is organized by Austin Texas Musicians. - **Q**: Who is this event for? Is it right for me? - **A:** ATXM Musicians Master Class: Sync Licensing for Musicians is ideal for music lovers, fans of all genres, and anyone who wants to celebrate the power of music - from intimate gigs and live sessions to festivals and cultural performances. Whether you're a first-time attendee or a longtime enthusiast in Austin, this event is thoughtfully curated to deliver a standout experience worth every moment. 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