# Event Details - **Event Name**: NZBusiness Knowledge Series: How to get your brand chosen - **Event Start and End Date**: Thu, 26 Feb, 2026 at 07:30 am – Thu, 26 Feb, 2026 at 09:30 am - **Event Description**: Join the free NZBusiness Knowledge Series for sharp, practical insights on what drives customer ‘yes’ decisions, featuring Adam Brami.About this EventThe NZBusiness Knowledge Series brings practical insights, expert thinking, and real-world tools directly to the SME community – live, in person, and free. These fast-paced sessions are designed to strengthen capability, sharpen competitive edge, and help businesses grow with confidence. Business leaders learning from business leaders.The science behind why customers say ‘yes’For the first event in this exciting new series, you’ll hear from Adam Brami, Director of Art of the Possible New Zealand, presenting How to Get Your Brand Chosen (Without Breaking the Bank) on February 26th, from 7:30am–9:30am, at the iconic Covert Theatre in Ponsonby. It’s the perfect way to start your workday – swing by, connect with like-minded SMEs, and walk away with insights you can apply immediately.With a cosy capacity of just 86 seats, this session will fill quickly – get in fast so you don’t miss out.Why does Rolls-Royce choose to display its cars at jet shows instead of car shows?Why does an overpriced medium popcorn make the large seem irresistible?Why do restaurants with queues feel safer and more appealing than empty ones?And why are we willing to pay significantly more for one hotel room than another when the only real difference is the name above the door?In a world where your customers make 35,000 decisions a day – and fewer than 300 of them are deliberate – the real opportunity lies in the moments where people choose who to trust, what to buy, and which business to act on. That’s where growth happens.In this session, you’ll learn the behavioural-science shortcuts, psychological levers, and practical marketing techniques that help businesses influence those decisions ethically and effectively. Expect real examples, sharp insights, and simple actions you can apply the same day to make your brand the obvious choice – without spending a dollar more.Fast-paced. Practical. No fluff. No selling. Just transformation you can take back to your business tomorrow.Event partner https://cdn-az.allevents.in/events10/banners/34f39720-d6b1-11f0-9b22-c5969cdb3f26-rimg-w1200-h646-dc000000-gmir.png - **Event URL**: https://allevents.in/auckland/nzbusiness-knowledge-series-how-to-get-your-brand-chosen/100001976767186869 - **Event Categories**: car-shows, art, theatre - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: NZD ## Event venue details - **city**: Auckland - **state**: AU - **country**: New Zealand - **location**: Covert Theatre - **lat**: -36.8576527 - **long**: 174.7471875 - **full address**: Covert Theatre, 51 Mackelvie Street, Auckland, New Zealand ## Event gallery - **Alt text**: NZBusiness Knowledge Series: How to get your brand chosen - **Image URL**: https://cdn-az.allevents.in/events7/banners/a74697793856af725ef622ae1773b0f55d0a54f807fd7e32c2d081f9719fa6aa-rimg-w1200-h732-dc181518-gmir.jpg?v=1765471743 ## FAQs - **Q**: When and where is NZBusiness Knowledge Series: How to get your brand chosen being held? - **A:** NZBusiness Knowledge Series: How to get your brand chosen takes place on Thu, 26 Feb, 2026 at 07:30 am to Thu, 26 Feb, 2026 at 09:30 am at Covert Theatre, 51 Mackelvie Street, Auckland, New Zealand. - **Q**: Who is organizing NZBusiness Knowledge Series: How to get your brand chosen? - **A:** NZBusiness Knowledge Series: How to get your brand chosen is organized by NZBusiness magazine. - **Q**: Who is this event for? Is it right for me? - **A:** NZBusiness Knowledge Series: How to get your brand chosen is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Auckland, this event is thoughtfully curated to deliver a standout experience worth every moment. 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