China Digital Marketing Masterclass 2: The booming of Video Phenomena in China – Is it worth the hype?
Front-line China marketing strategy firm and social media expert, United Media Solution (New Zealand / Shanghai / Melbourne / Sydney) is presenting the Digital Marketing Accelerator program to New Zealand businesses which features insights, case studies and tips on how to effectively market your products and services in the China market using on-trend approaches and the latest technologies.
China Digital Marketing Masterclass 2:
The booming of Video Phenomena in China – Is it worth the hype?
Chinese giants WeChat and Weibo are competitive platforms, full of brands competing to engage with consumers. Standing out and cutting through the clutter can be a challenge. For SMEs looking to get more for their advertising spend, apps based on video content such as the Douyin, Kuaishou, Bilibili, etc are thriving in China and creating an effective environment for marketers. Douyin as an example (Tik Tok in other markets), has skyrocketed in popularity in China and the western markets with consumers embracing and becoming addictive to platform. Integrate different forms of video content as a marketing strategy into your media plan is certainly catching the eyes of Chinese consumers who spend an average of 2 hours per day on video.
Jordi Du General Manager NZ, United Media Solution
As UMS General Manager of New Zealand, Jordi is responsible for leading the Auckland office and managing relationships with UMS New Zealand clients. Prior to joining UMS, Jordi worked for Vodafone for nine years across a range of roles including finance, IT and marketing. Fluent in English, Cantonese and Mandarin and has lived just over half of his life in China and the other half in New Zealand, making him a true Chinese Kiwi. United Media Solution is an award-winning China marketing strategy firm, recognised for its ability to create marketing solutions and campaigns that cut across Australia, New Zealand and Chinese digital landscapes, engaging consumers and industries in new and dynamic ways.
Still to come in the Digital Marketing Accelerator
Masterclass 3: Tuesday, 2 October 2019 (9:30 AM to 11:30 AM)
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Masterclass 4: Wednesday, 16 October 2019 (9:00 AM to 11:30 AM)
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