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Brainy Breakfast | Embracing agile: What it means for marketing

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Brainy Breakfast | Embracing agile: What it means for marketing


As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore.

More and more organisations are adopting agile practices to gain the speed and flexibility to embrace the unexpected and put customer experience at the forefront.

At this Brainy Breakfast we take a closer look at agile practices and what these mean for marketing teams & practitioners. Even if you aren’t currently working the agile way, chances are that you will be soon.

Our speakers will share lessons from their agile transformations, the changes in culture, mindset, and working styles.

Speakers:
Matt Bain
Marketing Director, Spark NZ
"Making the transition to agile: the view of a marketer"

Tracy Smithers
Chapter Lead, Agile Coaching, Westpac
"Lessons from an Agile Coach: what happens when teams become agile?"



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Map Crowne Plaza Auckland, 128 Albert Street, Auckland, New Zealand 1010, Auckland, New Zealand
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