# Event Details - **Event Name**: ATV WORKSHOP: Why Your Sales Forecast May Be Lying to You (& How to Fix It) - **Event Start and End Date**: Tue, 24 Feb, 2026 at 11:00 am – Tue, 24 Feb, 2026 at 12:00 pm - **Event Description**: Join us for this workshop based on the book Choice: What Business Owners and Startup Founders Get Wrong About Growth by Mike Gomez.About this EventBased on the book Choice: What Business Owners and Startup Founders Get Wrong About Growth by Mike GomezStrategic PurposeThis workshop is designed to address one of the most persistent and costly problems facing early-revenue startups: false confidence in sales pipelines.The session does three things simultaneously:Exposes how little founders actually know about how buying decisions are being madeDemonstrates that this ignorance is systemic, not personal or talent-basedReframes sales as a trainable, methodological discipline, not a personality-drivenactivityIf founders leave this session comfortable with their pipeline confidence, the workshop hasfailed. The intended outcome is reality check, not reassurance.Intended AudienceThis workshop is designed specifically for revenue-stage but operationally chaotic founders, including those who:Have real revenue and active sales pipelinesBelieve they are “pretty good” at sellingStill miss forecasts and revenue targetsRegularly feel surprised by lost dealsCannot clearly explain why deals stall or dieThis is not a beginner workshop. It is a deprogramming workshop for founders who are pasttheory and feeling the cost of improvisation.CORE PROMISEParticipants will leave with:A fundamentally different understanding of why most sales are actually lost — and why it is not what founders typically believe (Pillar One: “I Didn’t Know”)A clear understanding that their current sales struggles are the predictable result of defining sales as “convincing” rather than serving a buyer’s decision process (Pillar Two: Convince vs. Serve)A precise, non-emotional way to distinguish between “confidence” and “knowledge” in their pipeline using two independent dimensions: Probability of Go and Probability of Win (Pillar Three: PGo / PWin)Direct, first-hand evidence of how much they do and do not know about the deals they currently feel best about (Pillar Four: Deal Reality Check)A reframed view of sales as a trainable, decision-serving discipline whose primary function is to reduce unknowns early, not to persuade late (Synthesis) - **Event URL**: https://allevents.in/atlanta/atv-workshop-why-your-sales-forecast-may-be-lying-to-you-and-how-to-fix-it/100001982399062962 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fatv-workshop-why-your-sales-forecast-may-be-lying-to-you-how-to-fix-it-tickets-1982399062962 - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Atlanta - **state**: GA - **country**: United States - **location**: Atlanta Tech Village - Buckhead - **lat**: 33.8487233 - **long**: -84.37366779999999 - **full address**: Atlanta Tech Village - Buckhead, 3423 Piedmont Road Northeast, Atlanta, United States ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Atlanta Tech Village (https://allevents.in/org/atlanta-tech-village/22538534) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events10/banners/a82c6abbf8ca290a94c9b023da5f03e82fc10f31feb7d54e9d98bc161b83d222-rimg-w1200-h600-dcf7f7f7-gmir.jpg?v=1770999342 - **Alt text**: thumbnail - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=ATV+WORKSHOP%3A+Why+Your+Sales+Forecast+May+Be+Lying+to+You+%28%26+How+to+Fix+It%29&date=24+Feb ## FAQs - **Q**: When is the event happening? - **A:** Tue, 24 Feb, 2026 at 11:00 am - **Q**: Where is the event happening? - **A:** Atlanta Tech Village - Buckhead, 3423 Piedmont Road Northeast, Atlanta, United States - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 USD - **Q**: Who is organizing the event? - **A:** Atlanta Tech Village - **Q**: What type of event is this? - **A:** workshops, business - **Q**: Where can I find ticket details about ATV WORKSHOP: Why Your Sales Forecast May Be Lying to You (& How to Fix It) ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "ATV WORKSHOP: Why Your Sales Forecast May Be Lying to You (& How to Fix It)", "image": "https://cdn-az.allevents.in/events10/banners/a82c6abbf8ca290a94c9b023da5f03e82fc10f31feb7d54e9d98bc161b83d222-rimg-w1200-h600-dcf7f7f7-gmir.jpg?v=1770999342", "startDate": "2026-02-24", "endDate": "2026-02-24", "url": "https://allevents.in/atlanta/atv-workshop-why-your-sales-forecast-may-be-lying-to-you-and-how-to-fix-it/100001982399062962", "location": { "@type": "Place", "name": "Atlanta Tech Village - Buckhead", "address": { "@type": "PostalAddress", "streetAddress": "3423 Piedmont Road Northeast", "postalCode": "30305", "addressLocality": "Atlanta", "addressRegion": "GA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "33.8487233", "longitude": "-84.37366779999999" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Join us for this workshop based on the book Choice: What Business Owners and Startup Founders Get Wrong About Growth by Mike Gomez.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-05", "availabilityEnds": "2026-02-24", "validFrom": "2026-04-05", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/atlanta/atv-workshop-why-your-sales-forecast-may-be-lying-to-you-and-how-to-fix-it/100001982399062962" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-05", "availabilityEnds": "", "validFrom": "2026-04-05", "url": "https://allevents.in/atlanta/atv-workshop-why-your-sales-forecast-may-be-lying-to-you-and-how-to-fix-it/100001982399062962", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Atlanta Tech Village", "url": "https://allevents.in/org/atlanta-tech-village/22538534", "description": "Atlanta Tech Village, established in 2012, is America's 4th largest tech hub.Our mission is to support and inspire entrepreneurs to achieve success through a community that promotes faster connections between talent, ideas and capital. 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