

# Event Details

- **Event Name**: AG-X 2026: From Roots to Results
- **Event Start and End Date**: Thu, 19 Feb, 2026 at 05:30 pm – Thu, 26 Mar, 2026 at 07:30 pm (-05:00)
- **Event Description**: Ag-X 2026: From Roots to Results is a hands-on, six-week workshop series designed to help ag producers plan the future of their business.About this EventOverview:This 6-week evening series presented by Virginia Cooperative Extension and DEIC is designed to help agricultural producers and farm-based businesses turn ideas into a practical, sustainable business plan. Beginning February 19 and running through March 26, 2026, participants will meet weekly on Thursday evenings from 5:30–7:30 pm to clarify their values and vision, assess their current operation, and develop clear mission statements and goals. Each session builds on the last—covering marketing, operations, human resources, and financial planning—while including tools like SWOT analysis and long-term risk evaluation. By the end of the course, you’ll walk away with a complete, ready-to-implement business plan, action steps, and systems for tracking your progress and guiding future growth.Program Goals:Clarify personal, economic, environmental, and community values that guide farm decision-makingAssess the current state of your farm or ag business across marketing, operations, HR, and financesDevelop a clear vision, mission statement, and set of short- and long-term business goalsBuild a practical, strategic business plan tailored to your operationStrengthen skills in pricing, competition analysis, and market positioningEvaluate financial health, risk, and long-term sustainability of the businessCreate concrete action steps, timelines, and record-keeping systems to support implementation and growthWho Is This Workshop Series For?The AG-X 2026: From Roots to Results is open to businesses of all sizes and sectors, aiming to accelerate growth in the current economic climate. Tailored for entrepreneurs introducing value-added agricultural products, services, or brands, this program empowers ventures like controlled environment agriculture, artisanal cheese, or field monitoring drones.The cost to participate in the AG-X Workshop Series is $25 per company for up to three team members. This $25 fee includes all 6 sessions and materials.Details:Time &amp; Date: Thursdays, 5:30pm – 7:30pm beginning February 19 until March 26.Location: DEIC, 201 Duncan St., Ashland, VA 23005Cost: $25 (for all 6 sessions)Snacks and drinks to be providedSponsored by: Hanover County Economic DevelopementAbout the Instructional Team:Scot Ferguson, Virginia Cooperative Extension*Scot Ferguson is the Agriculture and Natural Resources Extension Agent in Hanover County. While originally from Nevada where he got his Master’s degree in Natural Resources and Environmental Science, Scot spent the last decade working in production agriculture, focusing on greenhouse production, fertilization, and pest management both in ornamentals and vegetable crops.*Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture (USDA), and local governments, and is an equal opportunity employer. For the full non-discrimination statement, please visit ext.vt.edu/accessibility.Agenda🕑: 05:30 PM - 07:30 PM(Feb. 19) Session 1: Intro Class  - Values and VisionInfo: In this opening session, we’ll introduce the course materials and build connections with fellow participants. Together, we’ll explore how your personal, economic, environmental, and community values shape your approach to creating a sustainable agricultural business. By the end of this session, you’ll begin framing your business strategy and setting a clear direction for growth.🕑: 05:30 PM - 07:30 PM(Feb. 26) Session 2: Farm History &amp; Current SituationInfo: In this session, we’ll take a deeper look at your agricultural business by reviewing its history and current operations. You’ll assess key areas—Marketing, Operations, Human Resources, and Finance—to understand where you stand today. We’ll also conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help clarify your vision and strengthen your strategic direction.🕑: 05:30 PM - 07:30 PM(March 5) Session 3: Vision, Mission &amp; GoalsInfo: This session focuses on planning for the future of your agricultural operation. You’ll craft a clear mission statement, set and prioritize achievable goals, and outline the direction of your business plan. By the end, you’ll have a roadmap with actionable steps to guide implementation and long-term success.🕑: 05:30 PM - 07:30 PM(March 12) Session 4:  Strategic PlanningInfo: Guest Speaker: Frank Long, Extension Agent, Agriculture &amp; Natural Resources - Middlesex County. 
In this session, we’ll dig into the core components of your business plan. You’ll evaluate your marketing strategy, including competition and pricing, examine operational logistics, and address human resource needs and challenges. Finally, we’ll develop a strategic financial plan to ensure your business is positioned for long-term stability and growth.🕑: 05:30 PM - 07:30 PM(March 19) Session 5: Long Term EvaluationInfo: This session focuses on evaluating the long-term outlook for your business, including profitability, liquidity, and risk. You’ll identify potential contingencies to address those risks and explore strategic alternatives. By the end, we’ll work toward selecting the most effective, integrated operational strategy to guide your business forward.🕑: 05:30 PM - 07:30 PM(March 26, 2026) Session 6: Business Plan &amp; Wrap upInfo: In this closing session, we’ll bring together all the components from previous weeks to create a complete business plan ready for implementation and monitoring. You’ll develop actionable to-do lists, establish record-keeping systems, and set milestones to track progress. We’ll also take time to address any remaining questions and celebrate your achievement.
- **Event URL**: https://allevents.in/ashland/ag-x-2026-from-roots-to-results/100001976903973000
- **Event Categories**: business, workshops, contests, health-wellness
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fag-x-2026-from-roots-to-results-tickets-1976903973000
- **Ticket Price Range**: min: 25, max: 25, currency: USD

## Event venue details

- **city**: Ashland
- **state**: VA
- **country**: United States
- **location**: 201 Duncan St
- **lat**: 37.75795069999999
- **long**: -77.4832405
- **full address**: 201 Duncan St, 201 Duncan Street, Ashland, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Braden Croy (https://allevents.in/org/braden-croy/18967977)

## Event gallery

- **Alt text**: banner
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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/789ba2dce8452db99ce2fefac029d3b2d09ca7d8b9b7c100cc26d76781ab2d08-rimg-w400-h400-dcffffff-gmir.jpg?v=1766278159

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 19 Feb, 2026 at 05:30 pm (-05:00)
- **Q**: Where is the event happening?
  - **A:** 201 Duncan St, 201 Duncan Street, Ashland, United States
- **Q**: What is the ticket price?
  - **A:** starting from 25 up to 25 USD
- **Q**: Who is organizing the event?
  - **A:** Braden Croy
- **Q**: What type of event is this?
  - **A:** business, workshops, contests, health-wellness
- **Q**: Where can I find ticket details about AG-X 2026: From Roots to Results ?
  - **A:** You can find ticket details about this event on AllEvents.

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