What Being a Great Digital Marketer Looks Like in 2018
JB Media Institute's Summer 2018 Bootcamp
"What Being a Great Marketer Looks Like in 2018"
Tuesday, July 24 8:30am - 1pm Asheville Chamber of Commerce, 2nd floor boardroom
8:30am - Registration & networking (coffee and light refreshments)
9:00am - Session 1 : Critical Questions Every Marketing Team or Vendor Needs to Answer - Justin Belleme
Learn the most important questions that your marketing team or vendors should be able to answer during our first bootcamp session with Justin Belleme. The questions will help you uncover whether your current internal team or outsourced vendors are keeping up with the latest strategies for SEO, social media, Google AdWords, online PR and email marketing. If you are a marketing professional then these are the questions that you should be able to quickly answer for your supervisor or your clients. Our hope is that these questions will help kick off conversations in order to ensure that your marketing meets your business needs and provides a return on your investment.
10:30am - Break
10:50am - Session 2 : The Five Biggest Changes in Digital Marketing - Sarah BenoitIn our second session, Sarah Benoit will share the top five changes in SEO, social media, and digital advertising that marketers need to know to make their brand's digital marketing efforts more focused, impactful, and successful in 2018. These changes include new tools, standards, and algorithm behaviors that can directly impact your current projects and campaigns. Knowing this information will help you evolve your digital marketing strategy in ways that produce bigger and more exciting results.
12:30pm - Bootcamp Sessions End
Breaks and Refreshments: Breaks will be provided in between sessions; drinks and light refreshments will be served.
Justin has been providing professional social media content and advertising strategy since 2009. His primary focus has been learning and implementing effective social media advertising strategies on Facebook including working with clients focused on event promotions, local retail, restaurants, large events, tourism, and professional services.
Sarah has been consulting with small businesses, as well as optimizing and building websites since 2003. She is the co-founder and lead instructor of the JB Media Institute, a digital marketing educational program. Sarah possess a deep enthusiasm for sharing knowledge with others and helping small businesses amplify their online reach and engagement. She is also President of Creative Original, Inc., a small business web design firm.
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