Lunch & Learn: How to Build a Strong, Unique Brand

Overview

Before you fall in love with a name, logo, or tagline for your new business or product, let a trademark lawyer and a marketing expert explain why and how to do some due diligence first.

Key Takeaways

To build a great brand, you need to do upfront legal and creative work to make sure that your name, logo, and/or tagline really is strong and unique.

Who Should Attend?

Anyone who is in the process of or thinking about starting a new business; owners of existing businesses who want or need to re-brand; marketing directors of existing businesses; and owners of existing business who didn't consult with a trademark lawyer or branding agency when creating their names, logos, and/or taglines.

Speaker Bio

Kelli Ovies joined Forrest Firm in July 2018 after spending nearly 12 years on the intellectual property and commercial litigation teams at Smith Anderson in Raleigh. At Forrest Firm, Kelli's practice focuses almost entirely on performing trademark clearance searches, prosecuting trademark applications before the USPTO, and representing clients in trademark disputes, including in trademark opposition proceedings before the Trademark Trial and Appeal Board.

A self-proclaimed branding nerd, Lisa Peteet is the co-founder and creative director of Atlas, a local creative studio that has been building people-focused brands since 2009.