The Chosen Approach

This session explores the critical shift needed in dental marketing to stay competitive: adopting story-based marketing. Traditional approaches focus on getting your practice seen by highlighting services and features, but without an emotional connection, there’s no guarantee you’ll be chosen. Being chosen is what drives growth, builds patient trust, and increases revenue. By leveraging storytelling, dental practices can address patient fears, create meaningful connections, and stand out in a crowded marketplace. Attendees will leave with a clear understanding of why story-based marketing is essential for long-term success.