Workshop: Mastering SPREAD Marketing with AI
Bring your laptop and get ready to build a real campaign for the rest of 2025!
In this hands-on session, we’ll introduce the SPREAD framework (Storytelling, Personal Connection, Relevance, Emotional Resonance, Actionable Insights, and Developing Community) and apply it using today’s AI tools. Together, you’ll walk away with a ready-to-go calendar of daily and weekly Facebook & Instagram posts that blend timeless marketing principles with modern AI efficiency.
What you’ll gain:
Walk away with a full social media plan — daily and weekly Facebook & Instagram posts mapped out.
Learn to apply the SPREAD framework to make your marketing stick.
Harness AI tools with confidence to save time, boost creativity, and get results that feel authentic and build community.
About Evan Kubicek (Coach K):
Evan Kubicek (widely known as “Coach K”) is a leader and change-maker passionate about scaling purpose-driven human, business, and community systems. Over 20+ years, he’s worn many hats—teacher, coach, operator, advisor—and across them all, his focus remains the same: helping people and organizations unlock their highest potential.
What He Does:
As a faculty member, he equips students with the tools, mindsets, and strategies that catalyze transformation in their ventures and communities. As a business & life coach, he helps leaders rediscover their identity, map their purpose, and design actionable pathways to meaningful growth. As a social entrepreneur, he imagines and implements breakthrough solutions to complex challenges that others call “impossible.” As a revenue & growth leader, he architects scalable models and customer-centric experiences that bridge mission and business performance.
Career Highlights:
Chief Revenue Officer, AiPRL Assist — Leading the charge to reinvent retail customer experience through strategic partnerships, tech integrations, and high-impact revenue systems. Faculty, Eastern Illinois University — Teaching Entrepreneurship & Marketing, guiding the next generation of changemakers. Business Advisor & Community Builder — Supporting local business ecosystems through roles with small business development centers, incubators, and regional economic growth initiatives. Operational Leadership in Tech & Impact Firms — Formerly led growth, impact, and executive coaching at embedded software firms, social enterprises, and high-performance teams.
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