Brand Storytelling & Owning Your Channels: A Panel Discussion

In an increasingly changing media landscape how brands tell their stories—and where—matters more than ever. Join PRSA Northeast Wisconsin for a dynamic panel discussion exploring the power of brand storytelling through owned media channels. Industry leaders will share how they’re leveraging websites blogs podcasts newsletters and social platforms to shape narratives build trust and engage directly with audiences.

Panelists will dive into best practices for developing authentic content strategies integrating storytelling across departments and maintaining consistency in brand voice.

Attendees will also learn how to measure the impact of their owned content navigate emerging platforms and balance promotional messaging with purpose-driven storytelling.

Whether you're managing public relations for a small non-profit or for a major organization this session will offer actionable insights for any communicator looking to elevate their content and maximize the reach and credibility of their owned channels.