Learn the brand’s journey from the experts with a live English presentation, explore every detail through a multilingual audio guide, and ask the crew anything you’re curious about.
Getting started
Kick off your Heineken Experience adventure in Amsterdam! Arrive 10 to 15 minutes early to catch everything, and don’t forget your ID because this experience is strictly 18+.
What to expect
Step inside Heineken’s original Amsterdam brewery and see how one of the world’s most iconic brands came to life. Interactive exhibits and a lively live presentation showcase the history and brewing process in a fun, engaging way.
Features:
Historic brewery walk: Wander around the former brewery where massive copper tanks once shaped Heineken’s legendary brewing process.
Live presentation: Hear the inside scoop on Heineken’s story and brewing magic from an English-speaking guide who makes it fun and memorable.
Audio guide: Explore deeper with an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese, letting you explore at your own pace and language comfort.
Tasting: Finish your visit in the tasting room, sipping two complimentary Heinekens or soft drinks. Celebrate the experience and soak in the authentic brewery atmosphere!
Extras
Canal cruise: Start or end your Heineken Experience visit with a 1-hour canal cruise with an audio guide in 19 languages.
Canal cruise and fast-track brewery entry: Enjoy a priority access to Heineken and a 75-minute canal cruise on a glass-top boat with an audio guide in 19 languages, gliding past Amsterdam’s scenic canals and landmarks
Rooftop access: Enjoy rooftop city views and savour three included Heinekens while taking in a unique perspective of Amsterdam.
| Inclusions |
|---|
|
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.
Safety is a priority so this experience is restricted for guests under the age of 18 years.
This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.
This activity is non-refundable and cannot be cancelled. Variant-specific cancellation policies may apply.
