# Event Details - **Event Name**: The Industry Talks: Songwriting & Strategy in Today’s Music Industry - **Event Start and End Date**: Thu, 23 Apr, 2026 at 06:30 pm – Thu, 23 Apr, 2026 at 08:00 pm (+02:00) - **Event Description**: Join us for an exclusive masterclass with Guus Mulder, songwriter and artist, to explore the craft and business of modern music creation.About this EventAbout this eventJoin multi-platinum songwriter, artist, and vocalist Guus Mulder for an in-depth masterclass exploring the craft and business of modern music creation. Based in Amsterdam and active across international pop, dance, K-pop, and Benelux’s top charts, Guus brings real-world insight from a career that has generated over half a billion streams on Spotify.With credits including global hits like On & On and Waar Ga Je Heen, as well as collaborations with artists such as Maan, Snelle, Bilal Wahib, and Yves Berendse, Guus offers a unique perspective on both songwriting and navigating the evolving music industry.This masterclass is designed to give the audience both creative inspiration and practical tools to build a sustainable career in music.Guus will explore key topics shaping today’s music landscape:The impact of AI in music: what’s changing now and what’s coming nextHow to build your team: publishers, managers, and labelsThe evolving role of record labels in the digital eraRevenue streams: how to make money as a modern songwriter/artistRight after we will dive behind the scenes of two of Guus’ successful records. Learn how these songs were created from the first idea to release and what made them connect with audiences. At the end, Guus will be available for a Q&A.About the speakerGuus Mulder is a multi-platinum awarded songwriter, singer and artist based in Amsterdam. His work varies from writing international pop & dance and k-pop songs, to writing for many of the biggest Dutch & Belgian (indie-)pop artists. Guus is a well-rounded songwriter specializing in melodic structure, lyrical concepts, vocals, and vocal arrangement/production. He has been active in the Dutch music and songwriting scene since 2017 and is actively working with Benelux’s biggest artist, writers, and producers. His writings include various chart topping songs such as Alok & Dynoro’s smash hit ‘On & On’ or Dutch popstar Emma Heesters’ platinum hit ‘Waar Ga Je Heen’. Other Dutch credits include Maan, Snelle, Emma Heesters, Bazart, Bilal Wahib, Yves Berendse, & more. Other cuts include Martin Jensen, Sam Feldt, Banx & Ranx, & many more, racking up more than half a billion streams on Spotify alone.Besides being a songwriter, having shaped his own unique & innovative Dutch pop sound, he releases his own music under the name ‘’Guusje’’. He released his second studio album called ‘’Doodgewoon’’ including the Belgian hit single ‘Blijf Nog Even Hier’ together with indie-pop band Bazart.We look forward to seeing you there! - **Event URL**: https://allevents.in/amsterdam/the-industry-talks-songwriting-and-strategy-in-today’s-music-industry/100001985903398524 - **Event Categories**: music, art, entertainment, literary-art, pop - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Ftickets-the-industry-talks-songwriting-strategy-in-todays-music-industry-1985903398524 - **Ticket Price Range**: min: 0, max: 0, currency: EUR ## Event venue details - **city**: Amsterdam - **state**: NH - **country**: Netherlands - **location**: SAE Institute Amsterdam - **lat**: 52.385355 - **long**: 4.92862 - **full address**: SAE Institute Amsterdam, 31 Johan van Hasseltweg, Amsterdam, Netherlands ## Event Organizer details - **affiliate_id**: 10 - **organizer**: SAE Institute Amsterdam (https://allevents.in/org/sae-institute-amsterdam/23131815) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events2/banners/b93f0a80c300da8128a64cb0e8ef78fb086a12217fbbc8f59233dc4b0a6dbdf1-rimg-w1200-h675-dc93aaac-gmir.jpg?v=1774541756 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events2/banners/c0e22152d338eaa61659a57fdb3f048c0df38d22d9c03e33f6e580b09cbed666-rimg-w400-h400-dc91a8aa-gmir.jpg?v=1774541756 ## FAQs - **Q**: When is the event happening? - **A:** Thu, 23 Apr, 2026 at 06:30 pm (+02:00) - **Q**: Where is the event happening? - **A:** SAE Institute Amsterdam, 31 Johan van Hasseltweg, Amsterdam, Netherlands - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 EUR - **Q**: Who is organizing the event? - **A:** SAE Institute Amsterdam - **Q**: What type of event is this? - **A:** music, art, entertainment, literary-art, pop - **Q**: Where can I find ticket details about The Industry Talks: Songwriting & Strategy in Today’s Music Industry ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Industry Talks: Songwriting & Strategy in Today’s Music Industry", "image": "https://cdn-az.allevents.in/events2/banners/b93f0a80c300da8128a64cb0e8ef78fb086a12217fbbc8f59233dc4b0a6dbdf1-rimg-w1200-h675-dc93aaac-gmir.jpg?v=1774541756", "startDate": "2026-04-23T18:30:00+02:00", "endDate": "2026-04-23T20:00:00+02:00", "url": "https://allevents.in/amsterdam/the-industry-talks-songwriting-and-strategy-in-today’s-music-industry/100001985903398524", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "SAE Institute Amsterdam", "address": { "@type": "PostalAddress", "streetAddress": "31 Johan van Hasseltweg", "postalCode": "1021 KN", "addressLocality": "Amsterdam", "addressRegion": "NH", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.385355", "longitude": "4.92862" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Join us for an exclusive masterclass with Guus Mulder, songwriter and artist, to explore the craft and business of modern music creation.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-03-26", "availabilityEnds": "2026-04-23T20:00:00+02:00", "validFrom": "2026-03-26", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/amsterdam/the-industry-talks-songwriting-and-strategy-in-today’s-music-industry/100001985903398524" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-03-26", "availabilityEnds": "", "validFrom": "2026-03-26", "url": "https://allevents.in/amsterdam/the-industry-talks-songwriting-and-strategy-in-today’s-music-industry/100001985903398524", "price": 0, "name": "SAE Student" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-03-26", "availabilityEnds": "", "validFrom": "2026-03-26", "url": "https://allevents.in/amsterdam/the-industry-talks-songwriting-and-strategy-in-today’s-music-industry/100001985903398524", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "SAE Institute Amsterdam", "url": "https://allevents.in/org/sae-institute-amsterdam/23131815", "description": "SAE Institute Netherlands is situated in the vibrant Amsterdam-North district; the reative area of Amsterdam and one of the fastest growing districts of the city.Close to Central Station (just a quick ferry over the IJ river), easily accessible by public transport and ring roads, the north area has seen many new media companies opening or relocating their business here. The campus is purpose built and contains high quality and industry standard recording studio's and work spaces for students in the field of Creative Media. 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