

# Event Details

- **Event Name**: SUX Amsterdam: The true price of AI
- **Event Start and End Date**: Thu, 19 Mar, 2026 at 06:00 pm – Thu, 19 Mar, 2026 at 09:00 pm
- **Event Description**: Join Anna Forlati, Birgit Geiberger and Thorsten Jonas for this local event with Talks, a Panel-Discussion and an interactive Workshop.About this EventThe SUX Network and SUX Amsterdam present this very special event for you.Everybody is talking about AI. Some people tell us about all the great opportunities. Others fear losing their job if they do not learn and adapt to AI. Every other day, you can read the next story about efficiency gains or the next great feature in the next great model, or how cheap and fast things can be done with AI.But what is the true price for that? And what do we really get for this price?We think we need a more honest conversation about what AI can really achieve and what the true price needs to be paid, where and by whom. What is the impact on leadership as we know it?Therefore, we created this event with three lightning talks on the different aspects of the true price of AI, a panel/fishbowl discussion to discuss together, and an interactive micro workshop to examine the negative impacts of AI and how to set them in context with expected positive outcomes.Speakers:Anna Forlati, Head of Digital Sustainability, TeamSystemBirgit Geiberger, Global Head of Product UX Design, IKEAThorsten Jonas, Founder of SUX NetworkSo join us for an event with an honest conversation about AI. It is not about declining it, but about looking open- and honestly at the true price of AI, at what we really get for this price, and at what we can do about it.P.S.: did you wonder what the image on the teaser shows? It is an offcolor-image of the one of the biggest Neodym &amp; Dysprosium (rare raw materials necessary to build computer chips) mines, located in China.--Please note: this is a physical event only - taking place in Amsterdam. We will announce the exact location soon.Tickets are free but limited, so please return your ticket if your plans change so someone else can take your seat.Agenda?: 06:00 PM - 06:15 PMArrival?: 06:15 PM - 06:20 PMWelcome?: 06:20 PM - 06:35 PMAI Governance and the designer’s responsibilityHost: Anna ForlatiInfo: AI features are increasingly embedded, highlighted, and hard to refuse. But responsible AI is about model safety, governance, environmental impact, and design choices. This talk connects ESG principles, AI Act requirements, and Green AI metrics with everyday UX decisions.?: 06:35 PM - 06:50 PMThe leadership imperative in AI: Purpose over technologyHost: Birgit GeibergerInfo: Keeping purpose, people, and responsibility at the center of AI.?: 06:50 PM - 07:05 PMDon't design for AI as it is, shape how it should beHost: Thorsten Jonas?: 07:05 PM - 07:15 PMBreak?: 07:15 PM - 07:45 PMFishbowl Discussion: The true Price of AIHost: Anna Forlati?: 07:15 PM - 08:30 PMMicro-Workshop: Understanding the negative Impacts of AI on Use-Case Level?: 08:30 PM - 09:30 PMGet Together and open Discussion
- **Event URL**: https://allevents.in/amsterdam/sux-amsterdam-the-true-price-of-ai/100001984179200401
- **Event Categories**: workshops, art, business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fsux-amsterdam-the-true-price-of-ai-tickets-1984179200401
- **Ticket Price Range**: min: 0, max: 0, currency: EUR

## Event venue details

- **city**: Amsterdam
- **state**: NH
- **country**: Netherlands
- **location**: Amsterdam - exact Location to be announced soon
- **lat**: 52.378678
- **long**: 4.8991062
- **full address**: Amsterdam - exact Location to be announced soon, Stationsplein, Amsterdam, Netherlands

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: SUX Network (https://allevents.in/org/sux-network/24704502)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/5009e383cfd7764398b70c62885c4c805fc0e7079726b1c964ef7c5f7d534166-rimg-w1200-h600-dcfaf0b5-gmir.jpg?v=1772810737
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/0b01db9208a6dac1220652d476d7a7c9e2d965cd643815635a2583c78372e3b6-rimg-w400-h400-dc13191b-gmir.jpg?v=1772810737

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 19 Mar, 2026 at 06:00 pm
- **Q**: Where is the event happening?
  - **A:** Amsterdam - exact Location to be announced soon, Stationsplein, Amsterdam, Netherlands
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 EUR
- **Q**: Who is organizing the event?
  - **A:** SUX Network
- **Q**: What type of event is this?
  - **A:** workshops, art, business
- **Q**: Where can I find ticket details about SUX Amsterdam: The true price of AI ?
  - **A:** You can find ticket details about this event on AllEvents.

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