# Event Details - **Event Name**: SundAI Breakfast - **Event Start and End Date**: Sun, 13 Sep, 2026 at 08:00 am – Sun, 13 Sep, 2026 at 10:30 am - **Event Description**: The 2nd Annual IBC SundAI breakfast. The only dedicated AI event at IBC.About this EventWhere media tech leaders turn AI hype into realityInvitation only. Senior M&E operators and selected partners.Request access below - each name is confirmed personally.Join us in Amsterdam during IBC for the 2nd Annual SundAI Breakfast, an invitation-only forum dedicated to the practical impact of AI across media and entertainment.Following the success of last year’s inaugural event, which brought together senior leaders from across media, technology, operators, analysts and press, SundAI returns in 2026 with a larger room, a sharper program and the same focus: cutting through the AI noise and creating a meaningful conversation about real adoption, business impact and market direction.The SundAI Breakfast brings together senior M&E executives, media-tech vendors, service providers, analysts, press and industry associations for a focused morning of insight, networking and practical discussion.The program will explore AI market trends, adoption strategies, implementation experiences, business models, innovation opportunities and the launch of the AI² platform, an M&E-specific platform designed to provide real-time insights for our industry.Expect a focused, senior-level audience, practical use cases, open discussion and no trade show noise - just the conversations that matter.Agenda highlights include:· AI implementation experiences and field case studies· AI business models, make-vs-buy decisions and integration strategies· Innovation opportunities across growth, monetisation, & cost reduction· Open forum discussion with attendee participation encouraged· Networking, interviews and AI² platform demonstrations· AI² research insights and market opportunity sizingAgenda?: 08:00 AMDoors OpenHost: The Media LeagueInfo: Check in, grab a coffee and breakfast and meet with your peers?: 08:00 AMNetworking and Breakfast - Sponsored by OKE PolandHost: OKE Poland?: 08:30 AMWelcome NoteHost: The Media League?: 08:35 AMAI² Research InsightsInfo: As part of the joint AI² Research program, The Media League cuts through the noise to deliver a high-impact briefing on AI across Media & Entertainment. We will unpack real-world use cases, critical industry challenges, emerging opportunities, market sizing, and strategic forecasts.?: 08:50 AMMining Business Value from Deep ArchivesHost: Comcast Technology SolutionsInfo: Most archives sit as a cost line. AI-powered intelligence converts them into active revenue engines — new monetization avenues that were previously impossible to capitalize on, generating bottom-line revenue without the capital-intensive lift of new media production. The panel covers what it takes to make archive value real.?: 09:05 AMAI Powered Performance-Led AdvertisingHost: HopprInfo: The advertising landscape is in an irreversible shift. AI is dismantling reliance on brute-force CPM metrics and forcing the industry toward true performance-led advertising. This session covers audience intelligence and outcome-based monetization — with the operator perspective on stage, not vendor theory.?: 09:20 AMAI Media & Data SovereigntyHost: HexaglobeInfo: Frontier models respect no boundaries. Protecting core IP is no longer optional, and data independence has become a non-negotiable operational requirement. The panel builds the business case for sovereignty over centralized AI intelligence.?: 09:35 AMAI² Platform IntroductionHost: The Media LeagueInfo: walkthrough of the AI² Insights platform. This interactive demo showcases our proprietary analytics dashboard and advanced filtering tools. See firsthand how the platform automatically synthesizes complex datasets, accelerates daily research workflows, and empowers your team with personalized, real-time intelligence tailored to your operational needs.?: 09:50 AMOpen Forum to All Participants?: 10:15 AMNetworkingInfo: Last chat, Last croissant! - **Event URL**: https://allevents.in/amsterdam/sundai-breakfast/100001993154498760 - **Event Categories**: business, exhibitions - **Interested Audience**: - total_interested_count: 1 - **Event Highlights**: - Duration: 2 hours 30 minutes - Location: Van der Valk Hotel Amsterdam Zuidas - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Amsterdam - **state**: NH - **country**: Netherlands - **location**: Van der Valk Hotel Amsterdam Zuidas - **lat**: 52.33680510000001 - **long**: 4.888278700000001 - **full address**: Van der Valk Hotel Amsterdam Zuidas, 200 Tommaso Albinonistraat, Amsterdam, Netherlands ## Event gallery - **Alt text**: SundAI Breakfast - **Image URL**: https://cdn-az.allevents.in/events8/banners/d46d467e912bb7e6a0af5ad13e1bac4479e0470f2e8eac183e0d385117a9e11d-rimg-w1200-h600-dc020101-gmir.jpg?v=1783356826 ## FAQs - **Q**: When and where is SundAI Breakfast being held? - **A:** SundAI Breakfast takes place on Sun, 13 Sep, 2026 at 08:00 am to Sun, 13 Sep, 2026 at 10:30 am at Van der Valk Hotel Amsterdam Zuidas, 200 Tommaso Albinonistraat, Amsterdam, Netherlands. - **Q**: Who is organizing SundAI Breakfast? - **A:** SundAI Breakfast is organized by The Media League. - **Q**: Who is this event for? Is it right for me? - **A:** SundAI Breakfast is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Amsterdam, this event is thoughtfully curated to deliver a standout experience worth every moment. 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