# Event Details - **Event Name**: IAB Europe’s Retail Media Impact Summit - **Event Start and End Date**: Wed, 07 Oct, 2026 at 09:30 am – Wed, 07 Oct, 2026 at 07:00 pm (+02:00) - **Event Description**: Beyond the Boom: The Next Chapter of Retail Media Growth.About this EventIAB Europe’s Retail Media Impact Summit is a transformative leadership event designed to shape the future of Retail Media. Now in its second edition, this exclusive gathering brings together visionary leaders, top retailers, pioneering agencies, and innovative advertisers for a day of high‑impact discussion and even higher‑impact networking.Taking place on 7 October 2026 in Amsterdam, the Summit offers a rare opportunity to connect with the people defining the next era of Retail Media. Attendees will not only gain deep strategic insights but also build meaningful relationships with peers, partners, and industry trailblazers — connections that spark collaboration long after the event ends.The agenda has been shaped by a multi‑stakeholder committee of leading retailers, agencies, and technology partners. Their guidance ensures the programme tackles the most urgent challenges and emerging opportunities in Retail Media today. Alongside the content, the Summit is intentionally designed as a premier networking environment, offering moments to exchange ideas, forge partnerships, and accelerate collective growth.One Week. Two Industry Highlights.Already joining us for the Retail Media Impact Summit? Make the most of your time in Amsterdam and join us for the on 8th October.Entries are now closed, so while we wait to discover this year's shortlist, secure your place and be in the room as Europe's best digital advertising work is celebrated and the winners are revealed.Already have a Summit ticket? You can access an exclusive discount on your MIXX Awards Ceremony ticket. Email us at communication@iabeurope.euto receive your discount code.AgendaRevealing New Insights That Lift the Hood on Retail Media PerformanceHost: Dr Daniel Knapp, Chief Economist, IAB Europe Info: Sponsored products remain the commercial backbone of retail media, yet their performance, maturity, and monetisation vary widely across Europe. This keynote unveils new, not-seen-before data showing how effectively European retailers are capitalising on their sponsored product inventory today—spotlighting the gaps, the growth levers, and the structural differences shaping outcomes across markets.The Next Frontier: Monetising Non‑Endemic Demand in Retail MediaFrom Insight to Impact: Maximising the Value of Retailer First‑Party Data The New Convergence: In‑Store’s Rising Power in the Modern Media PlanCommerce Media Spotlight (with Booking.com)Reality Check: Agentic Commerce - Change in Shopper JourneysAI and Commerce MediaScaling On‑Site Retail Media Through Programmatic ActivationRaising the Bar: How Certified Standards Shape the Future of Our IndustryValue of Retail & Commerce Media for Brands - **Event URL**: https://allevents.in/amsterdam/iab-europes-retail-media-impact-summit/100001989001861109 - **Event Categories**: business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - door_time: 2026-10-07T07:00:00Z - Duration: 9 hours 30 minutes - Location: Felix Meritis - Languages: English ## Ticket Details - **Ticket Price Range**: min: 693.32, max: 693.32, currency: EUR ## Event venue details - **city**: Amsterdam - **state**: NH - **country**: Netherlands - **location**: Felix Meritis - **lat**: 52.3700098 - **long**: 4.8841545 - **full address**: Felix Meritis, 324 Keizersgracht, Amsterdam, Netherlands ## Event gallery - **Alt text**: IAB Europe’s Retail Media Impact Summit - **Image URL**: https://cdn-az.allevents.in/events7/banners/f634a8d772ad3840a101f9099300a0bf98fb6250566369d8f5e7d23ebaef54c8-rimg-w1200-h600-dc030204-gmir.jpg?v=1779465861 ## FAQs - **Q**: When and where is IAB Europe s Retail Media Impact Summit being held? - **A:** IAB Europe s Retail Media Impact Summit takes place on Wed, 07 Oct, 2026 at 09:30 am to Wed, 07 Oct, 2026 at 07:00 pm at Felix Meritis, 324 Keizersgracht, Amsterdam, Netherlands. - **Q**: Is there an age restriction for IAB Europe s Retail Media Impact Summit? - **A:** IAB Europe s Retail Media Impact Summit is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing IAB Europe s Retail Media Impact Summit? - **A:** IAB Europe s Retail Media Impact Summit is organized by IAB Europe. - **Q**: Who is this event for? Is it right for me? - **A:** IAB Europe s Retail Media Impact Summit is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Amsterdam, this event is thoughtfully curated to deliver a standout experience worth every moment. If IAB Europe s Retail Media Impact Summit sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "IAB Europe’s Retail Media Impact Summit", "image": "https://cdn-az.allevents.in/events7/banners/f634a8d772ad3840a101f9099300a0bf98fb6250566369d8f5e7d23ebaef54c8-rimg-w1200-h600-dc030204-gmir.jpg?v=1779465861", "startDate": "2026-10-07T09:30:00+02:00", "endDate": "2026-10-07T19:00:00+02:00", "url": "https://allevents.in/amsterdam/iab-europes-retail-media-impact-summit/100001989001861109", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Felix Meritis", "address": { "@type": "PostalAddress", "streetAddress": "324 Keizersgracht", "postalCode": "1016 EZ", "addressLocality": "Amsterdam", "addressRegion": "NH", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.3700098", "longitude": "4.8841545" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Beyond the Boom: The Next Chapter of Retail Media Growth.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-05-22", "availabilityEnds": "2026-10-07T19:00:00+02:00", "validFrom": "2026-05-22", "lowPrice": "693.32", "highPrice": "693.32", "price": "693.32", "url": "https://allevents.in/amsterdam/iab-europes-retail-media-impact-summit/100001989001861109" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-05-22", "availabilityEnds": "", "validFrom": "2026-05-22", "url": "https://allevents.in/amsterdam/iab-europes-retail-media-impact-summit/100001989001861109", "price": "693.32", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "IAB Europe", "url": "https://allevents.in/org/iab-europe/27813853", "description": "IAB Europe is the European-level association for the digital marketing and advertising ecosystem. 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