A TWO DAY LIMITED EDITION WORKSHOP + OVERNIGHT STAY!
There is no better way to learn about the tools, cases and mindset behind our book Design a Better Business than experiencing it in a two-day workshop. We organize a limited number of workshops where we will do a deep dive and help participants become designers. Are you one of the lucky participants?
You will experience a 2-day workshop, dinner and overnight stay at Zoku in Amsterdam, The Netherlands
Why should you come?
You are a rebel and want to transform your business or start a new business. You are a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student, this deep dive will yield you many insights and experience with new tools to change uncertainty into opportunity tomorrow. You want to look for like-minded people and connect with the community.
Oh, and you’re not looking for yet another workshop. You’re looking for a true experience.
What you learn
How design thinking can be applied for both strategy and innovation
How design thinking tools are different and will lead to different results
Get familiar with non-linear thinking and apply the Double Loop
Learn how to set your Point of View (POV)
Learn how other organizations apply these new tools and skills
Apply visual thinking during these two days so you become addicted
BLOCK 19:00-10:30 EMBRACE UNCERTAINTYDesign thinking applied for strategy and innovationLinear thinking vs. The Double LoopThe seven essential skills of designersDesign criteria as a toolbox for business (tools
BLOCK 211:00-12:30 YOUR POINT OF VIEW (POV)
What is your Point of View? Do you have one?Design your vision and strategy with the 5 bold steps vision canvas (tool)The Cover Story as a vision warm-up exercise (tool)How to connect your vision to your business model and value proposition
BLOCK 313:30-15:00 UNDERSTAND CUSTOMERS
How to understand your customer best through observationUnderstand your customer with the persona and right hand side of Value Proposition Canvas (tool)The art of asking the right questions to the right people
BLOCK 415:30-17:00 IDEATE AND DESIGN NEW VALUE PROPOSITION
Design your value proposition with the value proposition canvas (tool)Case Study
EVENING DAY 1
18:00 Drinks @Zoku
19:30 Dinner @Zoku
20:30 Continuous learning & socialize
BLOCK 19:00-10:30 PROTOTYPE: GET INTO THE MAKERS’ MINDSET
5 Innovation techniques to get your engines going!Exponential business models: examples & what can we learn from that design?Prototyping business models and value propositions
BLOCK 211:00-13.00 VALIDATE & EXPERIMENT
How to find the most riskiest assumption with the riskiest assumption finder (tool)Build a minimum viable product yourselfSet up experimentsValidate your assumptions and track your pivots!
BLOCK 314:00 15:00 LEARN & PIVOTWhat is a pivot? How do you pivot?Prepare your story! Construct a story that people care to listen toUse the Investment Readiness Level of Steve Blank as a roadmap (tool)
BLOCK 415:30-17:00 STORYTELLING & THE ART OF FACILITATION
Prepare your pitch for the investors!Tell your story!The art of facilitation (how to design meetings & innovation workshops, the screenplay as a tool, team charter to get the right team on board and more!)
What do you get when you join our workshop?
The Book Design a Better Business
The essential toolbox with templates
Set of markers, post-it notes to work with
Zoku experience including drinks, dinner & overnight stay
A storytelling toolkit to get your message across
Screenplays for strategy and innovation workshops
Who will run the workshop?
This experience is powered by Business Models Inc.
Patrick van der Pijl, author of the book, is founder of Business Models Inc and Justin Lokitz, also author of the book, is partner of our SF office.
If you have any questions, send an email to: aW5mbyB8IGJ1c2luZXNzbW9kZWxzaW5jICEgY29t
or reach out to us at +31 20 505 0600.