

# Event Details

- **Event Name**: Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public)
- **Event Start and End Date**: Wed, 18 Feb, 2026 at 07:00 pm
- **Event Description**: Post-film Q&amp;A with executive producer Kwame S. Brathwaite, moderated by Billy McBride, Associate Athletic Director, Director of Diversity &amp; Inclusion, Initiatives Director of Club Sports, and Senior Coach, Amherst College.

Tickets are free to the public and available only at the Amherst Cinema box office on a first-come, first-served basis. They can be picked up in advance during the Cinema’s regular box office hours, or at the door the night of the screening.

Photographer Kwame Brathwaite used his art as activism to capture the joy of Black American life, documenting jazz musicians, celebrities, everyday Harlem scenes, and more—while popularizing the phrase “Black is Beautiful,” amplifying the movement that redefined Black pride.

Bringing his story to light, this film sees family and friends honor his artistry, and features insights from Gabrielle Union, Alicia Keys, and Jesse Williams.

Presented in partnership with the Mead Art Museum, featuring the exhibit Kwame Brathwaite: Revolutionary Movements, on view February 17 through July 5, 2026.

This screening is made possible with support from the Amherst College Departments of American Studies, Art and Art History, Black Studies, English, and Film and Media Studies.
- **Event URL**: https://allevents.in/amherst/black-is-beautiful-the-kwame-brathwaite-story-free-to-the-general-public/200029558509713
- **Event Categories**: entertainment, music, art, sports, nonprofit
- **Interested Audience**: 
  - total_interested_count: 24

## Ticket Details


## Event venue details

- **city**: Amherst
- **state**: MA
- **country**: United States
- **location**: 28 Amity St, Amherst, MA, United States, Massachusetts 01002
- **lat**: 42.37539
- **long**: -72.52047
- **full address**: 28 Amity St, Amherst, MA, United States, Massachusetts 01002

## Event gallery

- **Alt text**: Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public)
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/fda8bb90df1e350494cfe5f5f8fb7f6a1e065d12be6dfe176340e8053c824b98-rimg-w1200-h675-dc8fc7e7-gmir?v=1771060196

## FAQs

- **Q**: When and where is Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public) being held?
  - **A:** Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public) takes place on Wed, 18 Feb, 2026 at 07:00 pm to Wed, 18 Feb, 2026 at 07:00 pm at 28 Amity St, Amherst, MA, United States, Massachusetts 01002.
- **Q**: Who is organizing Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public)?
  - **A:** Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public) is organized by Amherst Cinema.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public) is ideal for art lovers, trade professionals, collectors, and exhibition enthusiasts exploring the latest in their field. Whether you're a first-time attendee or a longtime enthusiast in Amherst, this event is thoughtfully curated to deliver a standout experience worth every moment. If Black is Beautiful: The Kwame Brathwaite Story (Free to the General Public) sounds like your kind of event, don't wait - spots fill up fast.

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