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The Revenge of Analog: Why Print Marketing Still Works


The Revenge of Analog: Why Print Marketing Still Works

Paper is ubiquitous…it holds our morning coffee, keeps our deliveries intact and saturated with ink, paper tells stories in words and pictures. Paper is where design leaps off the screen and into your hands.

Print on paper is unique and differentiated. It activates the senses, it is three-dimensional and tactile. It says to the receiver that the sender cares. It makes communication glorious and high impact. 

Join Chris Harrold from Mohawk Fine Paper who will explain how printed communication is being discovered by a new generation of communicators and why Mohawk is bullish on the future of paper. 

Who is Chris Harrold?

Chris Harrold is SVP Marketing & Creative Director at Mohawk Fine Papers in Cohoes, NY. In this role, he has responsibility for brand management, strategic market development and creative direction for the company’s product and marketing campaigns. Chris joined Mohawk in 1990, holding several positions from sales to marketing and played a pivotal role establishing Mohawk as a market leader in digital printing. Chris is a Lynda.com author and speaks extensively on the role printing and paper play in design today. He holds an undergraduate degree in Art History from SUNY Oswego and an MFA from the Rochester Institute of Technology College. He lives in beautiful Troy, NY.  

The AMA Breakfast Brief Series This series of AMA Breakfast Briefs covers ‘hot’ topics in marketing with a knowledgeable and engaging speaker expert to deliver each session. 

Event sponsored by: Pioneer Bank

Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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American Marketing Association/New York Capital Region Chapter