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The Killer App: Why Email Still Dominates Digital Marketing

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The Killer App: Why Email Still Dominates Digital Marketing


When email first appeared it was called the 'killer app', because it revolutionized the way in which we communicate with each other and our customers. Fast forward more than a decade and email is still the 'killer app', with nothing much looking like it will displace it anytime soon!

Why is it still the 'killer app'? It's still the digital technology that just about all of us access several times per day! Not only that, it's mobile friendly and we're constantly checking it on the go! But for marketers, however, one of the key benefits is that it is both affordable and has an eye-watering return on investment - for ROI, it is four times higher than the next best digital marketing strategy, social media!

So if you want to find out more about why email is still the killer app, come to this next Breakfast Briefing from the AMA and learn about cutting-edge best practices and next practices in email marketing.

About the Speakers ...

Robert Clancy is the Managing Partner at Spiral Design Studio in Cohoes and Neil Wright is the Creative Director. Between them they have many years experience driving successful email marketing campaigns for many different clients and across a diverse range of industries. Discover more about their unique approach to creating and building a brand and learn how email marketing fits into that ethos. Their advanced digital marketing techniques have helped an impressive list of clients meet their objectives for over 25+ years. Some of these client include: Citi, Sears, The Home Depot, CapitalCare Medical Group, Whiteman Osterman & Hanna, Albany Capital Center, and University at Albany, among many others.

Serving national and regional clients since 1989, the Spiral Design team expertly balances creativity and innovation with marketing strategy, logic and analysis. It's this center-brained approach that helps clients to reach their corporate objectives through marketing that's engaging and effective, tactical and targeted, meaningful and memorable.

About the Sponsor ...

Pioneer Bank's philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.



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Map Pioneer Bank 652 Albany Shaker Road Albany, NY 12211, Albany, United States
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American Marketing Association/New York Capital Region Chapter
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