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How to Create Visual Content Your Audience Will Love


How to Create Visual Content Your Audience Will Love

Your followers are growing more and more sophisticated. They are attracted to eye-catching content that makes them click, subscribe, and buy. They are smart visual learners that can decide in mere moments whether to engage with you and your brand.How do you address your audience and stand out alongside competitors in your industry? It takes a special set of skills and awareness to get noticed. These skills will not be out of reach after attending this easy-to-follow Breakfast Brief. You'll learn how to recognize and create visual content your audience will enjoy seeing. Leave with a list of effective digital tools and resources. Engage readers of your blog, email subscribers, and your connections on social media.


Michael Roach is an American Marketing Association (AMA) member and Professional Certified Marketer (PCM). His experience with the creative process and visual communications has allowed him to work on numerous creative projects, as well as internationally-awarded film documentaries. Avid, a leading audio/video editing production software company, recognized Michael for his content creation skills and storytelling ability.

In addition to running his own creative/marketing firm, Michael Roach Creative, he is president of the AMA New York Capital Region chapter.

Michael thrives in fast-paced, creative environments and enjoys speaking with audiences about marketing, career development, design, business, and technology.

Event sponsored by: Pioneer Bank

Pioneer Bank’s philosophy is centered on developing engaged employees that are dedicated to providing customers with a convenient, highly personalized level of customer service and being easy to do business with. Pioneer is committed to giving back to the community by partnering with local organizations and businesses. Pioneer has more than $1 billion in assets and currently has 22 branches in the Capital Region.

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American Marketing Association/New York Capital Region Chapter