# Event Details - **Event Name**: PAULA GOLDMAN: MANAGE THE MACHINE - **Event Start and End Date**: Fri, 18 Sep, 2026 at 05:30 pm – Fri, 18 Sep, 2026 at 06:30 pm (-07:00) - **Event Description**: Meet Paula Goldman at Books Inc. to discuss her new book, Manage the Machine: How to Harness Human-AI Collaboration at WorkAbout this EventShe will be in conversation with Chung-Mau Cheng, author, and Creative Director at Accenture.Paula is Salesforce’s chief ethical and humane use officer, and her book is a prescriptive guide for how to integrate AI into the workplace effectively.AI technology has rapidly advanced from automation to generative tools to autonomous agents. Business leaders are increasingly excited about the potential of AI but also worried about the risks. At a time when AI can both radically increase productivity and set off a PR nightmare, where can professionals turn for tactical advice that cuts through the hype?Manage the Machine is a practical guide to effectively and responsibly integrating AI into work, in business domains ranging from sales to corporate strategy to HR. Paula Goldman, chief ethical and humane use officer at Salesforce, shows how to get the best from AI and people working together, with examples from leading companies like Walmart, SharkNinja, and Nike. She provides clear guidance for determining which tasks can be safely delegated to AI and where humans should take the lead—for example, by articulating when customers welcome AI, and when they find it inappropriate. Goldman also lays out the guardrails necessary to keep AI—or the humans using it—from going astray.As humans increasingly work side by side with AI, Manage the Machine provides the road map for organizations to take their next steps with confidence, putting people at the center of the transformation.Paula Goldman is the first-ever chief ethical and humane use officer at Salesforce, where she is a leading figure in implementing AI responsibly. She was also a member of the US National AI Advisory Committee, established by Congress to advise the president, and was named to Fast Company's AI 20.Chung-Mau Cheng is a Creative Director at Accenture with almost 30 year's experience working across multiple channels, specializing in CRM. He particularly interested in the intersection of emerging technologies, mass communications, and social issues, including the emergence of AI. His new book, How to Succeed While Asian is forthcoming. - **Event URL**: https://allevents.in/alameda/paula-goldman-manage-the-machine/100001993633163459 - **Event Categories**: art, literary-art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 1 hour - Location: Books Inc. - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Alameda - **state**: CA - **country**: United States - **location**: Books Inc. - **lat**: 37.7636216 - **long**: -122.2431485 - **full address**: Books Inc., 1344 Park Street, Alameda, United States ## Event gallery - **Alt text**: PAULA GOLDMAN: MANAGE THE MACHINE - **Image URL**: https://cdn-az.allevents.in/events7/banners/1a56113005300dfa8467185b6d2be28ccb35e49b205936bb12b4305b4e34c5c9-rimg-w1200-h600-dcf0ede8-gmir.jpg?v=1783669574 ## FAQs - **Q**: When and where is PAULA GOLDMAN: MANAGE THE MACHINE being held? - **A:** PAULA GOLDMAN: MANAGE THE MACHINE takes place on Fri, 18 Sep, 2026 at 05:30 pm to Fri, 18 Sep, 2026 at 06:30 pm at Books Inc., 1344 Park Street, Alameda, United States. - **Q**: Who is organizing PAULA GOLDMAN: MANAGE THE MACHINE? - **A:** PAULA GOLDMAN: MANAGE THE MACHINE is organized by Books Inc.. - **Q**: Who is this event for? Is it right for me? - **A:** PAULA GOLDMAN: MANAGE THE MACHINE is ideal for art lovers, collectors, creatives, and anyone inspired by visual arts, installations, and exhibitions. Whether you're a first-time attendee or a longtime enthusiast in Alameda, this event is thoughtfully curated to deliver a standout experience worth every moment. If PAULA GOLDMAN: MANAGE THE MACHINE sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "PAULA GOLDMAN: MANAGE THE MACHINE", "image": "https://cdn-az.allevents.in/events7/banners/1a56113005300dfa8467185b6d2be28ccb35e49b205936bb12b4305b4e34c5c9-rimg-w1200-h600-dcf0ede8-gmir.jpg?v=1783669574", "startDate": "2026-09-18T17:30:00-07:00", "endDate": "2026-09-18T18:30:00-07:00", "url": "https://allevents.in/alameda/paula-goldman-manage-the-machine/100001993633163459", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Books Inc.", "address": { "@type": "PostalAddress", "streetAddress": "1344 Park Street", "postalCode": "94501", "addressLocality": "Alameda", "addressRegion": "CA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "37.7636216", "longitude": "-122.2431485" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Meet Paula Goldman at Books Inc. to discuss her new book, Manage the Machine: How to Harness Human-AI Collaboration at Work", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-07-10", "availabilityEnds": "2026-09-18T18:30:00-07:00", "validFrom": "2026-07-10", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/alameda/paula-goldman-manage-the-machine/100001993633163459" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-07-10", "availabilityEnds": "", "validFrom": "2026-07-10", "url": "https://allevents.in/alameda/paula-goldman-manage-the-machine/100001993633163459", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Books Inc.", "url": "https://allevents.in/org/books-inc/22635212", "description": "One of Books Inc.’s favorite aspects of being booksellers is getting the chance to welcome and host hundreds of authors a year, from house-hold names to local, debut authors and we look forward to continuing to provide the Bay Area with “The Experience You Can’t Download” in our stores when we can assure authors and guests that it is safe to do so. In the meantime, we are working on an exciting list of virtual events for both adults and children and we look forward to exploring this new format with you.Sales equate success, and as with in-store events, booksales made from an independent bookstore benefit the author, publisher, and lead to future event bookings. Please help us keep the Bay Area the wonderful literary hub that it is by supporting your local Books Inc." } ] } ] ```