WHO IS YOUR CLIENT? MASTERCLASS ON IDEAL CUSTOMER PROFILING FOR IT SERVICES

Most IT service businesses struggle not because of weak delivery—but because they try to sell to everyone.

This practical, offline session helps you identify your Ideal Customer Profile (ICP)—the type of clients who are profitable, easy to work with, and aligned with your strengths.

You’ll leave with a ready-to-use ICP framework, a clear lead-generation map, and refined messaging you can plug directly into your outreach, website, and sales calls.

🧭 What you will learn:

• How to define your Ideal Customer Profile (ICP) for IT services
• Key traits of profitable, long-term-fit clients
• Simple ways to research and validate your assumptions
• How to turn your ICP into real lead lists and outreach campaigns
• Crafting messaging that makes ideal clients say, “This is exactly for me.”

👥 Who should attend:

• Founders, CEOs, and decision-makers of IT agencies & tech consultancies
• BDEs, sales, and marketing professionals in IT services
• Freelance developers and consultants who want better, not just more, clients

🧩 What you will get:

• Step-by-step ICP worksheet & editable templates
• Sample ICPs for SaaS, eCommerce, custom development, etc.
• Lead-source map tailored to your niche
• Live feedback on your ICP and messaging
• Optional access to a private follow-up group