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Understanding Consumer Behaviour for Startups

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Understanding Consumer Behaviour for Startups


Consumer behavior has always been boxed up with the 'Art of persuasion', but it is not. Studying consumer behavior comes foremost to every other feasibility study and then follows the art of persuasion. Consumer behavior is not just confined to taking surveys, feedback and deriving target persona, but instead, there are a lot of tools, methodologies, and metrics which can help you understand consumer behavior.

In this startup Saturday, you are going to gain insights on how to study consumer behavior using different methodologies, metrics, and tools. Our speakers will be sharing their experiences on how they are carried out consumer behavior study for their own startups.



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Map CIIE, IIM Ahmedabad, Centre for Innovation Incubation and Entrepreneurship, IIM Ahmedabad, Ahmedabad, India
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