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Digital Marketing 101 for Startups

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Digital Marketing 101 for Startups


Gone and done are the days when marketing and sales is confined to flyers and TV, with digital marketing landscape plethora of advances have been made in sales of businesses. In this session you'd unravel how to elevate businesses by leveraging digital marketing tools and technologies.

Digital marketing is not just about running Google AdWords campaigns and Facebook ads, instead it demands extensive and creative funneling and being user-centric by all means. These days you do not urge to be a celebrity or to spend lakhs on TV ads, banners and flyers, because with digital marketing tools your business can embark into the realm of growth. Whether you be having a small scale business or you be a YouTuber, you be a chef or a fashion blogger - with digital marketing tools and techniques you can leverage the best of growth just like giant companies. All it demands is resilience and creativity.

In this Startup Saturday session, the speakers will cover their experiences and tips for Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization.



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Map Centre for Innovation Incubation and Entrepreneurship, IIM Ahmedabad, CIIE, IIM new campus, Sargam Marg, Vastrapur, Ahmedabad, India
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