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Ashavalekh - Scribble Ahmedabad Your Way

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Ashavalekh - Scribble Ahmedabad Your Way


For all those aspiring ENGLISH and GUJARATI writers, who find scribbling interesting, here is the chance to showcase that written art piece of yours.


Ashaval in association with Matrubharti brings you an online content writing competition “Ashavalekh: Scribble Amdavad your way”, perfect for the true Amdavadi writers. Matrubharti is a vernacular platform to read books and stories for free and writers can publish their books and stories to reach to millions of readers. This competition is open for all. You can write in English as well as in the Gujarati language. The competition starts on 20th January 2019. Last day to register and submit your article is 15th February 2019. Also, we have cash prizes in store for the winners! Amdavadis save the dates and start scribbling.


So before you get onto your laptops, WAIT! Here are a few things you need to know about the competition.


  • Language of Writing
  • Theme of Writing
  • How to get registered for the competition?
  • Terms and condition of the competition
  • What’s up for the Winners
  • Meet the Judges
  • How do I submit my article?


Language of Writing


The participants can write their article in two languages English or Gujarati.


Theme of Writing


We have 4 wide themes defined for you, The participants have to write the article in context with any one theme from the following four. Whether the content is written in English language or Gujarati it should be based on any of these themes.


  1. Heritage / History / Culture
  2. Humans of Ahmedabad
  3. Ahmedabad’s business side
  4. Trends of Ahmedabad


Heritage/History/Culture


Ahmedabad is the first city of India to be declared as Heritage city by UNESCO. Why not describe the richness of its Heritage in your words? Curate the beauty of the monument or a story which depicts Ahmedabad’s heritage. You can even write around the colourful culture Of the city.


History of a place is something that brings its identity and Ahmedabad has a great history attached to it. Bring the history back with your words in your article.


Humans of Ahmedabad


Besides Heritage, Ahmedabad is known for its people. There are many people around us, who have a remarkable life journey or an inspiring story to share or a story to be remembered for life. Portray their story in your words. The beauty of the people will make the writing beautiful.


Write down their inspiring story, the story that gives you goosebumps and be a part of this competition.


Ahmedabad’s business side


Gujaratis are known for their business skills all around the world. Ahmedabad has given the world many top entrepreneurs. We have stories of great businessmen from Karsanbhai Patel who started Nirma Enterprises from his backyard to Gautam Adani who is the founder of Adani Gas. These successful entrepreneurs have climbed the ladders to reach the top. When they were young, who knew they would be listed in the top known entrepreneurs of India.


Ashaval knows the strength of Ahmedabad and its people. There are surely many other stories that are in the process of becoming success stories in the future.


Do you know any such person or company whom you think is doing incredible and can become the Adani of the future? Explore them and bring them to us.


Trends of Ahmedabad


Amdavadis believe in the motto of “work hard and party harder”. They come up with all kinds of unique and absurd trends to fulfil this motto. Those can be any - Kite festivals, trade shows, Kankaria carnival, flea markets and the list goes on. Not only events but crazy trends like Shout-outs or let’s say trends like “Happy Streets” are popular among amdavadis. So unleash your imagination and capture those within your articles.  


How to get registered for the competition?


Fill in your details below, pay the registration fee of INR 100/- and that's it.


How do I submit my article?


Soon after you register yourself at ‘allevents.in’, you will receive an email from us containing a submission link. You can submit your article there.


Terms and condition


  • The competition is strictly for and about “Ahmedabad”.
  • The article should be of minimum 500 words.
  • Author bio is a must
  • All images you keep in the article must be given a proper source or link / or must be original.
  • The article should be plagiarism proof.
  • The article should not contain any content that hurts the sentiments of any community or is abusive.
  • Please check for any grammatical errors or spelling mistakes before you submit the article
  • Ashaval reserves the right to reject any entry without giving any explanation
  • The decision of the organising committee is binding in case of any dispute.
  • Any article which is not written on the above-mentioned categories will be disqualified straight away
  • Ashaval reserves the right to do minor edits with the articles and upload them on their site only under original author’s name.


What’s up for the Winners


Top few articles (in each language) will be shortlisted by the editors of Ashaval & Matrubharti together. The author of these articles will be notified via email and their articles will be scheduled to publish on Ashaval (English articles) as well as Matrubharti (Gujarati articles)


The final result of the contest will be declared by 25th February 2019. Top 2 winners (one in each language) will be selected from the shortlisted articles by our judges & will be awarded cash prizes of Rs. 3000 each.


Meet the Judges


We have asked the below mentioned renowned personalities to judge the entries. Each one of them is a passionate “Amdavadi” and is a veteran in their respective fields.  


Kumar Manish - Working as a communication professional and social media strategist, Manish has served as a senior correspondent of TOI. A TEDx speaker, he currently runs an agency called “Communicate Karo”. He also co-organizes an annual digital dialogue conclave -”ReDi” on World Social Day every year. He is associated with many NGOs too.


Adhir Amdavadi- By qualification, he is a civil engineer, but has a weird sense of humour (as some says!). He has published more than 550 Gujarati humour articles in newspaper, magazines, and websites. Notably amongst them are Abhiyaan, Sandesh, Sadhna. Currently, he writes for Navgujarat Samay and Sanj Samachar (both Wednesday). His first book "Cheeze Dhebra" has got a tremendous response.


Judging criteria: The judges will judge your article on the following criteria.


  • Style of writing.
  • Originality & uniqueness of facts.
  • Attractive Subject Lines
  • Originally added photos will be an added advantage.
  • Usage of Grammar


So Amdavadis here is your chance to showcase your article and get recognized along with fabulous cash prize. So, get started with the enrollment, we will be waiting for your articles, Happy writing!



For any other queries feel free to contact us on 079-40305060 or drop a mail at  YXNoYXZhbG1lZGlhIHwgZ21haWwgISBjb20=


Don’t forget to follow us on Facebook and Instagram for regular updates.





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Map A-915, Sidhhivinayak Tower,Makarba, Ahmedabad,Gujarat, India,380051
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