# Event Details - **Event Name**: WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 – From insights to market impact - **Event Start and End Date**: Fri, 14 Aug, 2026 at 10:00 am – Fri, 14 Aug, 2026 at 05:00 pm - **Event Description**: Create impact in your business through building strategies for your sales channels in export or domestic markets as we navigate together.About this EventRegister for in person attendance only.Wine Australia Global Market Update 2026: From insight to impact.Join us for the upcoming Global Market Update to gain valuable insights into the current state of play in domestic and international wine markets.Hear directly from industry experts as they unpack the latest trends and insights and join discussions around the changes shaping the future of our sector, both at home and internationally. This is a key opportunity to stay informed and better understand where the opportunities lie in a rapidly evolving global wine market.For Australian wine producers, exporters, and trade.SAVE THE DATE Friday 14 August 2026, 10.00am – 5.00pm (ACST)Morning tea and lunch will be provided.Please bring a bottle of wine to showcase at the networking session.Register your in person attendanceNOTE VENUE THIS YEAR is the Adelaide Convention Centre, Hall C.The event will be recorded for those unable to attend(you do not need to register for the recording as it will be published on the website)Places are limitedPROGRAM9.15- 10.00amArrival and registration, coffee and morning tea10.00amOpening sessionOverview of the day – Angus Hughson (host); Welcome to Country – Cliffy WilsonOpening remarks - Dr Martin Cole, Wine Australia CEO and Lee McLean CEO Australian Grape & Wine Sustainability in markets - Siobhan Toohill (chair) and Siobhan Wigan (EO) of Sustainable Winegrowing Australia update11.00amThe Global Market “Transforming challenges into opportunities” with Peter BaileyGlobal Market Development - Using insights to drive impact(break)International Market ActivationsAaron Ridgway (Americas)Laura Jewell MW (EMEA)Sarah Roberts (APAC)1.00pm Lunch1.45pmDomestic “The rise of the selective shopper” with Mel AndersonNiQ On-Premise: after Work Drinks Opportunity with Tom Graham(break)The opportunity of occasion (domestic campaign)Meeting the customer where they are: The ‘mid-strength’ opportunity with Angelica Crabb4.15pmImpact from insights – rounding out what we have learned from today and where the growth can come from.Market Panel discussion including Jo Adamo (chair of Joint Marketing Group), Jay Meek of Austrade (ANMI) and our earlier speakers.Q&A and Wrap up by Dr Martin Cole5.00pm Networking drinks - **Event URL**: https://allevents.in/adelaide/wine-australia-global-market-update-2026-from-insights-to-market-impact/100001986048816473 - **Event Categories**: business, meetups - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours - Location: Adelaide Convention Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Adelaide - **state**: SA - **country**: Australia - **location**: Adelaide Convention Centre - **lat**: -34.920955 - **long**: 138.5947118 - **full address**: Adelaide Convention Centre, 92 North Terrace, Adelaide, Australia ## Event gallery - **Alt text**: WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 – From insights to market impact - **Image URL**: https://cdn-az.allevents.in/events1/banners/de8e5ba2fb8837602979758875fde1bcd07906ad8a926fc67d988c565fcd3e6a-rimg-w1200-h675-dc171716-gmir.jpg?v=1774615530 ## FAQs - **Q**: When and where is WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 - From insights to market impact being held? - **A:** WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 - From insights to market impact takes place on Fri, 14 Aug, 2026 at 10:00 am to Fri, 14 Aug, 2026 at 05:00 pm at Adelaide Convention Centre, 92 North Terrace, Adelaide, Australia. - **Q**: Who is organizing WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 - From insights to market impact? - **A:** WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 - From insights to market impact is organized by Wine Australia. - **Q**: Who is this event for? Is it right for me? - **A:** WINE AUSTRALIA GLOBAL MARKET UPDATE 2026 - From insights to market impact is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Adelaide, this event is thoughtfully curated to deliver a standout experience worth every moment. 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