# Event Details - **Event Name**: WCA Wine Growth Summit 2026 - **Event Start and End Date**: Thu, 25 Jun, 2026 at 09:00 am – Thu, 25 Jun, 2026 at 05:30 pm - **Event Description**: Be part of this must attend event to gain the latest insights and knowledge from leading industry experts in the wine growth space.About this Event https://cdn-az.allevents.in/events2/banners/72296700-6aef-11f1-b387-ab66cbeeb1fa-rimg-w1200-h675-dc181616-gmir.jpg WCA Wine Growth Summit25 JUNE 2026 - AdelaideWine growth strategies for international marketsWe are excited to announce the upcoming WCA Wine Growth Summit. The summit will deliver insights and knowledge.The Summit is designed to educate and share the collective knowledge of industry leaders' experiences to better inform and educate wine brands so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally.This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.The Program - Speakers and PanellistsThe speakers and panellists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:9AMGlobal Trends and OpportunitiesAngelica Crabb, Senior Analyst, Wine AustraliaAndrew Kamphuis, Founder and President, Commerce7Case Study - Poco VinoEmily Harper, CMO, Australian VintageThai people love Australian wine - It has nothing to do with us: The rise of South East AsiaBrendan Carter, Winemaker at Unico Zelo & Director at Bottle Shock11AMCanada and North American market: Using a flexible strategy to adapt to market shiftsAlexia Roberts, Group COO, Randall WineWho are we competing against? Is it Chile, South Africa, USA or ourselvesLouis Schofield, Worlds Apart WinesSuccessful Ecommerce and Distribution Strategies for China and South East AsiaIain Langdridge, Managing Director, In2Asia1.30PMPanel - Achieving Growth in Key Global Markets - Being trade resilient whilst finding markets where there are growth opportunitiesLiz Mencel, Director, Purple FeetMashoom Tait, CEO, Bird in HandDan Killey, Sales Director, Brand Warrior - Works with Mitolo, William Downie, Mr Riggs, Patrick Sullivan, Gentle Folk, Jim Barry and PolkaAnt Grundel, A/Manager TradeStart, SA Department of State DevelopmentExport journey from working with global brands to start up export businessesMike Brown, M Squared Wine3PMStanton & Killeen Wines Export JourneyWendy Killeen, Managing Director, Stanton & Killeen WinesWhat wine buyers want in the UK - What they really, really wantVanessa McKinney Department of State Development, SA Senior Manager, UK4PMInternational Wine Tourism - Where are the opportunities?Case studies of wine brands successfully attracting international tourists in regionRobin Shaw, Wine Tourism AustraliaPanel + Q&A - Destination Marketing Panel - Attracting food and wine tourists - driving the visitor economyRobin Shaw, Wine Tourism Expert, Wine Tourism AustraliaMatt Annear, General Manager, Australian Tasting RoomLuke Tyler, General Manager, Sales and Marketing at Hahndorf Hill, Ashton Hills and Wirra WirraPeter Saturno, Director, Longview VineyardHost & MC: Alex Gibbs, Deputy Chair, Wine Communicators of AustraliaWhy AttendThis is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth space.By attending this event you will:Gain insights into the latest trends – What do wine consumers want from Australian wine brands?Walk away with key learnings you can immediately apply back to your role.Attain confidence in your future business growth plans.Build your network in the export space.Be informed about current growth strategies and techniques that are gaining traction.Learn more about diversified growth strategies with proven success and future growth potential.Event DetailsDate: 25 June 2026Event Time: 9 AM - 5:30 PM (ACDT)Venue: Adelaide Convention Centre, North Terrace, Adelaide, SA 5000MARKETSInsights and trends in key growth marketsMarkets with potential growthWine consumer global trendsThe future of Wine - Innovate or be irrelevantWhat it takes to succeed in global marketsMarket diversification: domestic vs internationalCHANNELSAligning your market growth strategy with a focused channel strategyChannel strategies that reduce risk and achieve growthOnline channels - how to leverage their strengths in international marketsDriving traditional channelsSupport mechanisms that support a robust channel strategy: trade shows, social media, awards, competitionsCATEGORY DIVERSIFICATIONWhere to grow next?New categories that your marketing team need to be aware ofCategory diversification - Thinking outside the WineSquareUsing grapes to develop new productsDo you have the capacity and the capability?Developing products for diversified growth marketsHow can we learn from other categories to achieve growth globallyGROWTH MARKETINGGrowth strategies to support a more diversified approachBuilding a brand that's worth protectingDigital Marketing - What you need to focus on to support your diversified marketing approachCase study - small-medium sized wine brandMarketing strategies that support a more diversified approachAttracting the premium wine traveller market backTourism trends and insightsInternational visitors tourism road map - How to get tourists to your placePlease note that the Summit Program may change leading up to the event date. https://cdn-az.allevents.in/events1/banners/7265acb0-6aef-11f1-84dc-45f3f336a641-rimg-w1200-h675-dc181515-gmir.jpg SponsorsWe thank our Principal Event Partner the South Australian Department of State Development, and our Event Partners CCL Label, Commerce 7 and Australia Tasting Room for supporting the Wine Growth Summit.” https://cdn-az.allevents.in/events9/banners/72a044b0-6aef-11f1-884b-0fa428c2316e-rimg-w1200-h300-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/adelaide/wca-wine-growth-summit-2026/100001982837534442 - **Event Categories**: business, exhibitions, wine-tasting, digital-marketing, contests - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours 30 minutes - Location: Adelaide Convention Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 225, max: 1900, currency: AUD ## Event venue details - **city**: Adelaide - **state**: SA - **country**: Australia - **location**: Adelaide Convention Centre - **lat**: -34.9207998 - **long**: 138.5952676 - **full address**: Adelaide Convention Centre, North Terrace, Adelaide, Australia ## Event gallery - **Alt text**: WCA Wine Growth Summit 2026 - **Image URL**: https://cdn-az.allevents.in/events10/banners/a02ee575b677a6d2f5e0082b4f72dec237bcdfbec361f91b05299e5d7fa9b01f-rimg-w1200-h600-dc20201d-gmir.jpg?v=1775708150 ## FAQs - **Q**: When and where is WCA Wine Growth Summit 2026 being held? - **A:** WCA Wine Growth Summit 2026 takes place on Thu, 25 Jun, 2026 at 09:00 am to Thu, 25 Jun, 2026 at 05:30 pm at Adelaide Convention Centre, North Terrace, Adelaide, Australia. - **Q**: Who is organizing WCA Wine Growth Summit 2026? - **A:** WCA Wine Growth Summit 2026 is organized by Smile Marketing - MARKETING, GROWTH & CUSTOMER EXPERIENCE EXPERTS.. - **Q**: Who is this event for? Is it right for me? - **A:** WCA Wine Growth Summit 2026 is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Adelaide, this event is thoughtfully curated to deliver a standout experience worth every moment. 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