# Event Details - **Event Name**: Converting customers - **Event Start and End Date**: Wed, 14 Sep, 2022 at 12:00 pm – Wed, 14 Sep, 2022 at 01:30 pm - **Event Description**: An ICC lunchtime series discussion on attracting and converting window shoppers into paying customers.About this EventThe Innovation & Collaboration Centre is hosting an informative lunchtime event with industry experts, who'll delve into the challenges that come with converting pilot users into paid adopters. Get to know the panel:Ryan Williams is an international business executive, strategist and entrepreneur with two decades of experience in business growth, scaling companies, and managing change across a broad spectrum of start-ups, small and medium companies, and large corporate enterprises. His diverse experience covers strategy, marketing and sales, starting, growing and exiting companies, private equity, and negotiating with international companies. He is also currently the Playford Chair of Business Growth at the Australian Centre for Business Growth at UniSA. Noelle Smit is a co-founder of Teamgage, which helps teams continuously improve the way they work together. Teamgage is an exciting new breed of workplace technology that helps you achieve strategic goals across the organisation by creating teams that communicate effectively and drive the right actions. Noelle is also passionate about seeing more women in technology and leadership roles and helping inspire the next generation through her board role at HerTechPath.Marshall Cowan is the COO of Licorice. He was Senior Director of Operations for Blackboard and Moodle before their successful exit, managing operations, data centres, and help desks for universities in the Asia-Pacific region. He has extensive experience in business systems, software development, QA/testing, client support, and leadership. Melissa Cooper will be the facilitator for this event. Melissa is a UX strategist who helps organisations adopt a customer-centric approach to strategic product decision making and the implementation of customer experiences. Her expertise expands across customer research, innovation and solution design. Melissa's 15-year career has taken her to San Francisco, Sydney and back to Adelaide, working with companies like Eventbrite, Domain, the Sydney Morning Herald and the ABC. She is passionate about helping business success and creating products that customers love. - **Event URL**: https://allevents.in/adelaide/converting-customers/10000383198726707 - **Event Categories**: business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 10, currency: AUD ## Event venue details - **city**: Adelaide - **state**: SA - **country**: Australia - **location**: Innovation & Collaboration Centre - **lat**: -34.922184 - **long**: 138.5912285 - **full address**: Innovation & Collaboration Centre, Level 2, Bradley Building, UniSA, North Terrace, Adelaide, Australia ## Event gallery - **Alt text**: Converting customers - **Image URL**: https://cdn-az.allevents.in/events5/banners/066f7262145491620cf11e7dfb76c0e5a6bddf995acdea29f4ac91a675de8a7f-rimg-w1200-h600-gmir.jpg?v=1660324842 ## FAQs - **Q**: When and where is Converting customers being held? - **A:** Converting customers takes place on Wed, 14 Sep, 2022 at 12:00 pm to Wed, 14 Sep, 2022 at 01:30 pm at Innovation & Collaboration Centre, Level 2, Bradley Building, UniSA, North Terrace, Adelaide, Australia. - **Q**: How much do tickets cost for Converting customers? - **A:** Tickets for Converting customers are priced at AUD 10 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityICC communityFreeAvailableStudent admissionFreeAvailableGeneral admissionAUD 10AvailableUniSA alumniFreeAvailable - **Q**: Who is organizing Converting customers? - **A:** Converting customers is organized by Innovation & Collaboration Centre. - **Q**: Who is this event for? Is it right for me? - **A:** Converting customers is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Adelaide, this event is thoughtfully curated to deliver a standout experience worth every moment. 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