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Despite the increased competition from many other forms of media, radio is on the up, with more people listening than ever before. If it is making exciting audio content, promoting your content with a strong sense of sound design, or getting your content out to listeners across the internet, the challenge is to have the right mix of skills and the right approach to promoting yourself. We’ve invited three different industry producers to talk about how they made it, to share their stories, and share their thoughts on what skills graduates now need as radio becomes fully-interactive. James Stodd is a successful sound designer and station imaging producer, and runs a successful blog site. Chris Skinner is a successful producer with Absolute Radio and looks after Dave Gorman. Andrew Dudfield is an award winning BBC Online developer, with the BBC Dr Who website one of his creations.